We examine the effect on near-wall turbulence of displacing the apparent, virtual origins perceived by different components of the overlying flow. This mechanism is commonly reported for drag-altering textured surfaces of small size. For the particular case of riblets, Luchini et al. (J. Fluid Mech., vol. 228, 1991, pp. 87–109) proposed that their effect on the overlying flow could be reduced to an offset between the origins perceived by the streamwise and spanwise velocities, with the latter being the origin perceived by turbulence. Later results, particularly in the context of superhydrophobic surfaces, suggest that this effect is not determined by the apparent origins of the tangential velocities alone, but also by the one for the wall-normal velocity. To investigate this, the present paper focuses on direct simulations of turbulent channels imposing different virtual origins for all three velocity components using Robin, slip-like boundary conditions, and also using opposition control. Our simulation results support that the relevant parameter is the offset between the virtual origins perceived by the mean flow and turbulence. When using Robin, slip-like boundary conditions, the virtual origin for the mean flow is determined by the streamwise slip length. Meanwhile, the virtual origin for turbulence results from the combined effect of the wall-normal and spanwise slip lengths. The slip experienced by the streamwise velocity fluctuations, in turn, has a negligible effect on the virtual origin for turbulence, and hence the drag, at least in the regime of drag reduction. This suggests that the origin perceived by the quasi-streamwise vortices, which induce the cross-flow velocities at the surface, is key in determining the virtual origin for turbulence, while that perceived by the near-wall streaks, which are associated with the streamwise velocity fluctuations, plays a secondary role. In this framework, the changes in turbulent quantities typically reported in the flow-control literature are shown to be merely a result of the choice of origin, and are absent when using as origin the one experienced by turbulence. Other than this shift in origin, we demonstrate that turbulence thus remains essentially smooth-wall-like. A simple expression can predict the virtual origin for turbulence in this regime. The effect can also be reproduced a priori by introducing the virtual origins into a smooth-wall eddy-viscosity framework.