Most cited
This page lists all time most cited articles for this title. Please use the publication date filters on the left if you would like to restrict this list to recently published content, for example to articles published in the last three years. The number of times each article was cited is displayed to the right of its title and can be clicked to access a list of all titles this article has been cited by.
- Cited by 17
Email Advertising: Exploratory Insights from Finland
-
- Published online by Cambridge University Press:
- 24 September 2003, pp. 293-300
-
- Article
- Export citation
- Cited by 16
Using Consumer Attitudes to Value Brands: Evaluation of the Financial Value of Brands
-
- Published online by Cambridge University Press:
- 31 January 2005, pp. 225-231
-
- Article
- Export citation
- Cited by 16
Advertising as Public Diplomacy: Attitude Change among International Audiences
-
- Published online by Cambridge University Press:
- 31 January 2005, pp. 297-311
-
- Article
- Export citation
- Cited by 15
Decay Effects in Online Advertising: Quantifying the Impact of Time Since Last Exposure on Branding Effectiveness
-
- Published online by Cambridge University Press:
- 15 April 2005, pp. 327-332
-
- Article
- Export citation
- Cited by 15
What Advertising Testing Might Have Been, If We Had Only Known
-
- Published online by Cambridge University Press:
- 18 May 2004, pp. 170-180
-
- Article
- Export citation
- Cited by 15
Capturing the Flow of Emotion in Television Commercials: A New Approach
-
- Published online by Cambridge University Press:
- 18 May 2004, pp. 202-209
-
- Article
- Export citation
- Cited by 12
Consumer Responses to Interactive Advertising Campaigns Coupling Short-Message-Service Direct Marketing and TV Commercials
-
- Published online by Cambridge University Press:
- 06 March 2006, pp. 382-401
-
- Article
- Export citation
- Cited by 12
Developing a Cost-effective Brand Loyalty Program
-
- Published online by Cambridge University Press:
- 24 September 2003, pp. 301-309
-
- Article
- Export citation
- Cited by 11
How Behavioral Primacy Interacts with Short-Term Marketing Tactics to Influence Subsequent Long-Term Brand Choice
-
- Published online by Cambridge University Press:
- 29 December 2005, pp. 229-240
-
- Article
- Export citation
- Cited by 10
Time versus Pause Manipulation in Communications Directed to the Young Adult Population: Does It Matter?
-
- Published online by Cambridge University Press:
- 24 September 2003, pp. 281-292
-
- Article
- Export citation
- Cited by 9
A Vision of Media Planning in 2010
-
- Published online by Cambridge University Press:
- 12 October 2005, pp. 2-4
-
- Article
- Export citation
- Cited by 8
Information Source Usage and Purchase Satisfaction: Implications for Product-Focused Print Media
-
- Published online by Cambridge University Press:
- 12 October 2005, pp. 132-139
-
- Article
- Export citation
- Cited by 8
Estimating Advertising Effects on Sales in a Competitive Setting
-
- Published online by Cambridge University Press:
- 24 September 2003, pp. 310-321
-
- Article
- Export citation
- Cited by 8
Benefit Bundle Analysis
-
- Published online by Cambridge University Press:
- 19 June 2003, pp. 32-37
-
- Article
- Export citation
- Cited by 8
The Relationship between Interactive Functions and Website Ranking
-
- Published online by Cambridge University Press:
- 15 April 2005, pp. 369-374
-
- Article
- Export citation
- Cited by 8
Evaluating Return on Investment of Multimedia Advertising with a Single-Source Panel: A Retail Case Study
-
- Published online by Cambridge University Press:
- 31 January 2005, pp. 262-270
-
- Article
- Export citation
- Cited by 7
Advertising's Role in Capitalist Markets: What Do We Know and Where Do We Go from Here?
-
- Published online by Cambridge University Press:
- 29 December 2005, pp. 162-170
-
- Article
- Export citation
- Cited by 7
Getting Ready for the Next Generation of Marketing Communications
-
- Published online by Cambridge University Press:
- 12 October 2005, pp. 5-8
-
- Article
- Export citation
- Cited by 6
On Measuring the Power of Communications
-
- Published online by Cambridge University Press:
- 18 May 2004, pp. 181-187
-
- Article
- Export citation
- Cited by 6
How the Pursuit of ROMI Is Changing Marketing Management
-
- Published online by Cambridge University Press:
- 31 January 2005, pp. 244-254
-
- Article
- Export citation