Most cited
This page lists all time most cited articles for this title. Please use the publication date filters on the left if you would like to restrict this list to recently published content, for example to articles published in the last three years. The number of times each article was cited is displayed to the right of its title and can be clicked to access a list of all titles this article has been cited by.
- Cited by 60
Defending the Co-Branding Benefits of Sponsorship B2B Partnerships: The Case of Ambush Marketing
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- Published online by Cambridge University Press:
- 24 February 2006, pp. 339-348
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- Cited by 57
A Demographic and Psychographic Profile of Heavy Internet Users and Users by Type of Internet Usage
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- Published online by Cambridge University Press:
- 12 October 2005, pp. 93-123
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- Cited by 54
Managing Media and Advertising Change with Integrated Marketing
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- Published online by Cambridge University Press:
- 06 March 2006, pp. 356-361
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- Cited by 54
Understanding the Diffusion of Integrated Marketing Communications
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- Published online by Cambridge University Press:
- 06 May 2004, pp. 31-45
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- Cited by 51
Message Order Effects and Gender Differences in Advertising Persuasion
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- Published online by Cambridge University Press:
- 24 September 2003, pp. 330-341
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- Cited by 50
The Effects of Expert and Consumer Endorsements on Audience Response
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- Published online by Cambridge University Press:
- 06 March 2006, pp. 402-412
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- Cited by 48
Perceptions of IMC after a Decade of Development: Who's at the Wheel, and How Can We Measure Success?
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- Published online by Cambridge University Press:
- 12 May 2004, pp. 46-65
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- Cited by 48
The Role of Transactional versus Relational Data in IMC Programs: Bringing Customer Data Together
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- 06 May 2004, pp. 3-18
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- Cited by 45
Factors Affecting Online Advertising Recall: A Study of Students
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- Published online by Cambridge University Press:
- 24 September 2003, pp. 252-267
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- Cited by 44
Impact of Gender Differences on the Evaluation of Promotional Emails
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- Published online by Cambridge University Press:
- 15 April 2005, pp. 360-368
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- Cited by 42
Managing Sport Sponsorship Programs: Lessons from a Critical Assessment of English Soccer
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- Published online by Cambridge University Press:
- 24 February 2006, pp. 328-338
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- Cited by 41
Avoiding Television Advertising: Some Explanations from Time Allocation Theory
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- 12 October 2005, pp. 34-48
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- Cited by 37
Managing Brand Portfolios: How Strategies Have Changed
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- 24 February 2006, pp. 314-327
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- Cited by 36
The Waste in Advertising Is the Part That Works
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- Published online by Cambridge University Press:
- 15 April 2005, pp. 375-389
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- Cited by 35
IMC as Theory and as a Poststructural Set of Practices and Discourses: A Continuously Evolving Paradigm Shift
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- 07 May 2004, pp. 66-70
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- Cited by 35
The Effects of Program Responses on the Processing of Commercials Placed at Various Positions in the Program and the Block
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- 12 October 2005, pp. 49-59
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- Cited by 35
Repetitive Advertising and the Consumer
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- Published online by Cambridge University Press:
- 19 June 2003, pp. 39-48
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- Cited by 35
Measuring Marketing Effectiveness and Value: The Unisys Marketing Dashboard
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- Published online by Cambridge University Press:
- 31 January 2005, pp. 237-243
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- Cited by 34
Better Measurement and Management of Brand Value
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- Published online by Cambridge University Press:
- 19 June 2003, pp. 136-144
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- Cited by 34
Estimating an Advertisement's Impact on One's Consumption of a Brand
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- Published online by Cambridge University Press:
- 19 June 2003, pp. 106-113
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