Most cited
This page lists all time most cited articles for this title. Please use the publication date filters on the left if you would like to restrict this list to recently published content, for example to articles published in the last three years. The number of times each article was cited is displayed to the right of its title and can be clicked to access a list of all titles this article has been cited by.
- Cited by 6
The Morphological Approach for Unconscious Consumer Motivation Research
-
- Published online by Cambridge University Press:
- 18 May 2004, pp. 210-215
-
- Article
- Export citation
- Cited by 6
Brand Key Performance Indicators as a Force for Brand Equity Management
-
- Published online by Cambridge University Press:
- 29 December 2005, pp. 187-197
-
- Article
- Export citation
- Cited by 5
Editorial Environment and Advertising Effectiveness
-
- Published online by Cambridge University Press:
- 19 June 2003, pp. 89-94
-
- Article
- Export citation
- Cited by 5
Brand Logic: A Business Case for Communications
-
- Published online by Cambridge University Press:
- 31 January 2005, pp. 232-236
-
- Article
- Export citation
- Cited by 4
Overcontrol in Advertising Experiments
-
- Published online by Cambridge University Press:
- 19 June 2003, pp. 73-78
-
- Article
- Export citation
- Cited by 4
Better Practices in Advertising Can Change a Cost of Doing Business to Wise Investments in the Business
-
- Published online by Cambridge University Press:
- 07 May 2004, pp. 71-89
-
- Article
- Export citation
- Cited by 3
Introduction: JAR Classics III
-
- Published online by Cambridge University Press:
- 19 June 2003, p. 1
-
- Article
- Export citation
- Cited by 3
Curiosity versus Disbelief in Advertising
-
- Published online by Cambridge University Press:
- 19 June 2003, pp. 7-13
-
- Article
- Export citation
- Cited by 3
Interest-based Segments of TV Audiences
-
- Published online by Cambridge University Press:
- 19 June 2003, pp. 55-64
-
- Article
- Export citation
- Cited by 3
How to Fill the Accountability Gap in Demand Creation
-
- Published online by Cambridge University Press:
- 31 January 2005, pp. 255-261
-
- Article
- Export citation
- Cited by 3
Are So-called Successful Advertising Campaigns Really Successful?1
-
- Published online by Cambridge University Press:
- 19 June 2003, pp. 25-31
-
- Article
- Export citation
- Cited by 3
The Impact of Trademarks and Advertisement Size on Yellow Page Call Rates
-
- Published online by Cambridge University Press:
- 10 May 2004, pp. 119-125
-
- Article
- Export citation
- Cited by 3
Marketers Challenged to Respond to Changing Nature of Brand Building
-
- Published online by Cambridge University Press:
- 29 December 2005, pp. 198-200
-
- Article
- Export citation
- Cited by 2
Perceptions of Handbills as a Promotional Medium: An Exploratory Study
-
- Published online by Cambridge University Press:
- 12 October 2005, pp. 124-131
-
- Article
- Export citation
- Cited by 1
A Critical Review of “Managing Brand Experience: The Market Contact Audit™”
-
- Published online by Cambridge University Press:
- 12 October 2005, pp. 17-18
-
- Article
- Export citation
- Cited by 1
Systematic Synthesis of Advertising Research Verbatims
-
- Published online by Cambridge University Press:
- 19 June 2003, pp. 21-24
-
- Article
- Export citation
- Cited by 1
Jazz, Gestalt, and the Year Ahead for Marketers
-
- Published online by Cambridge University Press:
- 24 February 2006, pp. 294-295
-
- Article
- Export citation
- Cited by 1
Editorial: To Our Readers and Supporters from the New Editor
-
- Published online by Cambridge University Press:
- 31 January 2005, pp. 223-224
-
- Article
-
- You have access
- HTML
- Export citation
- Cited by 1
“Brand Growth”: Two Faces But One Soul
-
- Published online by Cambridge University Press:
- 29 December 2005, pp. 159-161
-
- Article
-
- You have access
- HTML
- Export citation
- Cited by 1
Editorial: The Fragile Nature of Corporate Reputation
-
- Published online by Cambridge University Press:
- 24 February 2006, p. 289
-
- Article
-
- You have access
- HTML
- Export citation