Will President Obama lose votes in 2012 because of racial prejudice? For 2008, we
estimated, via a carefully controlled, national survey-based study, that on balance
he lost about five percentage points in popular vote share due to intolerance for
his race on the part of some voters. What about 2012? There are at least three
possibilities: (1) the presidency has become postracial, and the vote will register
no racial cost; (2) intolerance has increased, and the vote will register an
increased racial cost; and (3) intolerance has decreased, and the vote will register
a decreased racial cost. Our evidence, drawn from an analysis comparable to that
carried out for 2008, suggests Obama will pay a racial cost of three percentage
points in popular vote share. In other words, his candidacy will experience a
decrease in racial cost, if a small one. In 2008, this racial cost denied Obama a
landslide victory. In the context of a closer election in 2012, this persistent
racial cost, even smaller in size, could perhaps cost him his reelection.