Crossref Citations
This article has been cited by the following publications. This list is generated based on data provided by
Crossref.
Vantomme, Delphine
Geuens, Maggie
and
Dewitte, Siegfried
2006.
How to Portray Men and Women in Advertisements? Explicit and Implicit Evaluations of Ads Depicting Different Gender Roles.
SSRN Electronic Journal,
Pilling, Valerie K.
and
Brannon, Laura A.
2007.
Assessing College Students' Attitudes Toward Responsible Drinking Messages to Identify Promising Binge Drinking Intervention Strategies.
Health Communication,
Vol. 22,
Issue. 3,
p.
265.
Donovan, Robert John
Jalleh, Geoffrey
Fielder, Lynda
and
Ouschan, Robyn
2009.
Ethical issues in pro‐social advertising: the Australian 2006 White Ribbon Day campaign.
Journal of Public Affairs,
Vol. 9,
Issue. 1,
p.
5.
Reinecke, Sven
and
Janz, Simone
2009.
Handbuch Kommunikation.
p.
993.
Kacen, Jacqueline J.
2010.
Wiley International Encyclopedia of Marketing.
Donovan, Robert J.
Fielder, Lynda J.
Ouschan, Robyn
and
Ewing, Michael
2011.
Self-regulation of motor vehicle advertising: Is it working in Australia?.
Accident Analysis & Prevention,
Vol. 43,
Issue. 3,
p.
631.
Hwang, Johye
Yoon, Yoo-Shik
and
Park, No-Hyeun
2011.
Structural effects of cognitive and affective reponses to web advertisements, website and brand attitudes, and purchase intentions: The case of casual-dining restaurants.
International Journal of Hospitality Management,
Vol. 30,
Issue. 4,
p.
897.
Donovan, Robert John
Fielder, Lynda
and
Ouschan, Robyn
2011.
Do motor vehicle advertisements that promote vehicle performance attributes also promote undesirable driving behaviour?.
Journal of Public Affairs,
Vol. 11,
Issue. 1,
p.
25.
Ranganathan, Sampath Kumar
and
Sen, Sandipan
2012.
Examining charitable donation process in South India: role of gender.
International Journal of Nonprofit and Voluntary Sector Marketing,
Vol. 17,
Issue. 2,
p.
108.
McDuff, Daniel
El Kaliouby, Rana
Senechal, Thibaud
Demirdjian, David
and
Picard, Rosalind
2014.
Automatic measurement of ad preferences from facial responses gathered over the Internet.
Image and Vision Computing,
Vol. 32,
Issue. 10,
p.
630.
2014.
Principles of Integrated Marketing Communications.
p.
351.
Reinecke, Sven
Janz, Simone
and
Hohenauer, Robert
2014.
Handbuch Controlling der Kommunikation.
p.
1.
Loureiro, Sandra Maria Correia
2015.
The Role of Website Quality on PAD, Attitude and Intentions to Visit and Recommend Island Destination.
International Journal of Tourism Research,
Vol. 17,
Issue. 6,
p.
545.
Venkatraman, Vinod
Dimoka, Angelika
Pavlou, Paul A.
Vo, Khoi
Hampton, William
Bollinger, Bryan
Hershfield, Hal E.
Ishihara, Masakazu
and
Winer, Russell S.
2015.
Predicting Advertising success beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling.
Journal of Marketing Research,
Vol. 52,
Issue. 4,
p.
436.
Khuong, Mai Ngoc
and
Tram, Vu Ngoc Bich
2015.
The Effects of Emotional Marketing on Consumer Product Perception, Brand Awareness and Purchase Decision — A Study in Ho Chi Minh City, Vietnam.
Journal of Economics, Business and Management,
Vol. 3,
Issue. 5,
p.
524.
McDuff, Daniel
Kaliouby, Rana El
Cohn, Jeffrey F.
and
Picard, Rosalind W.
2015.
Predicting Ad Liking and Purchase Intent: Large-Scale Analysis of Facial Responses to Ads.
IEEE Transactions on Affective Computing,
Vol. 6,
Issue. 3,
p.
223.
Reinecke, Sven
Janz, Simone
and
Hohenauer, Robert
2016.
Handbuch Controlling der Kommunikation.
p.
3.
Rath, Jessica M.
Teplitskaya, Lyubov
Williams, Valerie F.
Pearson, Jennifer L.
Vallone, Donna M.
and
Villanti, Andrea C.
2017.
Correlates of e-cigarette ad awareness and likeability in U.S. young adults.
Tobacco Induced Diseases,
Vol. 15,
Issue. 1,
Venkatraman, Vinod
Dimoka, Angelika
Vo, Khoi
and
Pavlou, Paul A.
2018.
Relative Effectiveness of Print and Digital Advertising: A Memory Perspective.
SSRN Electronic Journal,
Han, Heesup
Nguyen, Hong Ngoc
Song, HakJun
Lee, Sanghyeop
and
Chua, Bee-Lia
2019.
Impact of functional/cognitive and emotional advertisements on image and repurchase intention.
Journal of Hospitality Marketing & Management,
Vol. 28,
Issue. 4,
p.
446.