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Suppression, resolve, and habit in everyday financial behaviour
Published online by Cambridge University Press: 26 April 2021
Abstract
Everyday financial behaviour involves inter-temporal choices, between saving, spending, and debt. Consumers do not always take these decisions to their best advantage. Ainslie's analysis of the means to willpower as suppression, resolve, and habit is potentially applicable to understanding and improving the decisions that consumers make. Some relevant research on these topics exists, and it is briefly reviewed here.
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- Open Peer Commentary
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- Creative Commons
- The target article and response article are works of the U.S. Government and are not subject to copyright protection in the United States.
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- Copyright © The Author(s), 2021. Published by Cambridge University Press
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Target article
Willpower with and without effort
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