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The framing of decisions “leaks” into the experiencing of decisions

Published online by Cambridge University Press:  25 October 2022

Barry Schwartz Open the ORCID record for Barry Schwartz [Opens in a new window]  and
Nathan N. Cheek Open the ORCID record for Nathan N. Cheek [Opens in a new window]
Barry Schwartz
Affiliation:
Haas School of Business, University of California, Berkeley, Berkeley, CA 94720, [email protected]://haas.berkeley.edu/faculty/schwartz-barry/
Nathan N. Cheek
Affiliation:
Peretsman Scully Hall, Princeton University, Princeton, NJ 08544, [email protected]://www.natecheek.com
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Abstract

We connect Bermúdez's arguments to previous theorizing about “leaky” rationality, emphasizing that the decision process (including decision frames) “leaks” into the experience of decision outcomes. We suggest that the implications of Bermúdez's analysis are broadly applicable to the study of virtually all real-world decision making, and that the field needs a substantive and not just a formal theory of rationality.

Type
Open Peer Commentary
Information
Behavioral and Brain Sciences , Volume 45 , 2022 , e239
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Copyright
Copyright © The Author(s), 2022. Published by Cambridge University Press

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