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The “hearts-and-minds frame”: Not all i-frame interventions are ineffective, but education-based interventions can be particularly bad
Published online by Cambridge University Press: 30 August 2023
Abstract
Pitting i-frame policies against s-frame policies inadvertently propagates a false dichotomy that fails to distinguish between effective i-frame policies that directly change behaviors and ineffective education-based i-frame policies that try to change people's hearts and minds. We argue that people's fixation on changing hearts and minds may be an obstacle for behavioral science in policy.
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- Open Peer Commentary
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- Copyright © The Author(s), 2023. Published by Cambridge University Press
References
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Target article
The i-frame and the s-frame: How focusing on individual-level solutions has led behavioral public policy astray
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Author response
Where next for behavioral public policy?