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Don't throw the individual perspective out while waiting for systemic change
Published online by Cambridge University Press: 30 August 2023
Abstract
Although it is clear that i-frame approaches cannot stand alone, the impact of s-frame changes can plateau. Combinations of these approaches may best reflect what we know about behavior and how to support behavioral change. Interactions between i-frame and s-frame thinking are explored here using two examples: alcohol consumption and meat consumption.
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- Open Peer Commentary
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- Copyright © The Author(s), 2023. Published by Cambridge University Press
References
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Target article
The i-frame and the s-frame: How focusing on individual-level solutions has led behavioral public policy astray
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Author response
Where next for behavioral public policy?