With remarkable success, Latin Americans have sought to impose their free trade policy agenda on a very reluctant and internally fractious United States. They have an ally in President George W. Bush, whose senior appointments notably support hemispheric trade integration even as political pressures sometimes have yielded protectionist outcomes. Bush's trade negotiator, Robert Zoellick, pursues a doctrine of competitive liberalization while accepting some linkage between trade and social and political goals. In negotiating the Free Trade Area of the Americas (FTAA), the administration will have to balance many domestic pressures without alienating Latin America. Ultimately, FTAA ratification will signal a new Western Hemisphere economic-security alliance for the twenty-first century.

The European Union has developed a significant range of democracy promotion initiatives in Latin America since the 1990s. The E.U.'s approach to democracy building has been seen to possess a number of strengths relative to U.S. policy, especially in connection with grassroots developmental imperatives. European policy itself, however, has a number of limitations. It has inadequately conceptualized the linkages between economic and political dimensions; it has insufficiently recognized the potential benefits of balancing bottom-up and top-down approaches. The E.U.'s influence over Latin American governments has remained more nebulous than that of the United States. European and U.S. policies in Latin America have both rivaled and complemented each other. Understanding this might inform both actors' democracy promotion efforts in the region.