The behaviour of soap films pushed through tubes at large velocities, up to several metres per second, is investigated in this paper. The film shape deviates from its equilibrium configuration perpendicular to the walls and gets curved downstream. A simple model relates the radius of curvature of the film to the friction in the lubrication films touching the wall, and the scaling of Bretherton (J. Fluid Mech., vol. 10, 1961, pp. 166–188) holds up to surprisingly high velocities, at which the capillary and Weber numbers are no longer small parameters. The tube geometry is varied and accounted for through the notion of hydraulic diameter. A limit of stability of the films, beyond which they burst or evolve unsteadily, is predicted, and it quantitatively captures the observations. The new questions raised by our results on the dissipation in soap films are discussed, especially the role of Plateau borders and inertial effects.