Research Article
Measuring Affective Advertising: Implications of Low Attention Processing on Recall
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- 29 December 2005, pp. 269-281
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A Demographic and Psychographic Profile of Heavy Internet Users and Users by Type of Internet Usage
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- 12 October 2005, pp. 93-123
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Perceptions of Handbills as a Promotional Medium: An Exploratory Study
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- 12 October 2005, pp. 124-131
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BOOK REVIEW
How Brands Become Icons: The Principles of Cultural Branding
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- 29 December 2005, pp. 282-283
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Research Article
Information Source Usage and Purchase Satisfaction: Implications for Product-Focused Print Media
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- 12 October 2005, pp. 132-139
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MANAGEMENT SLANT
Management Slant
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- 29 December 2005, pp. 285-288
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Research Article
Can English Language Media Connect with Ethnic Audiences? Ethnic Minorities' Media Use and Representation Perceptions
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- 12 October 2005, pp. 140-153
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Management Slant
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- Published online by Cambridge University Press:
- 12 October 2005, pp. 155-158
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