9 Managing Brand Experience: The Market Contact Audit™

19 Simultaneous Media Experience and Synesthesia

27 Television Optimizers: Did They Change the Way We Do Business?

34 Avoiding Television Advertising: Some Explanations from Time Allocation Theory

49 The Effects of Program Responses on the Processing of Commercials Placed at Various Positions in the Program and the Block

60 Comparing the Current Effects and Carryover of National-, Regional-, and Local-Sponsor Advertising

73 A Managerial Investigation into the Product Placement Industry

93 A Demographic and Psychographic Profile of Heavy Internet Users and Users by Type of Internet Usage

124 Perceptions of Handbills as a Promotional Medium: An Exploratory Study

132 Information Source Usage and Purchase Satisfaction: Implications for Product-Focused Print Media

140 Can English Language Media Connect with Ethnic Audiences? Ethnic Minorities' Media Use and Representation Perceptions