EDITORIAL
“Brand Growth”: Two Faces But One Soul
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- 29 December 2005, pp. 159-161
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Editorial: Why Look into Media Planning?
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- 12 October 2005, p. 1
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Editorial: The Fragile Nature of Corporate Reputation
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- 24 February 2006, p. 289
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Editorial: Can IMC Make Channels Come Alive?
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- 06 March 2006, p. 355
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Research Article
Corporate Reputation: Our Role in Sustaining and Building a Valuable Asset
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- 24 February 2006, pp. 290-293
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A Vision of Media Planning in 2010
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- 12 October 2005, pp. 2-4
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Advertising's Role in Capitalist Markets: What Do We Know and Where Do We Go from Here?
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- 29 December 2005, pp. 162-170
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Managing Media and Advertising Change with Integrated Marketing
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- 06 March 2006, pp. 356-361
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Jazz, Gestalt, and the Year Ahead for Marketers
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- 24 February 2006, pp. 294-295
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Sequence Matters: A More Effective Way to Use Advertising and Publicity
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- 06 March 2006, pp. 362-372
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In Search of True Brand Equity Metrics: All Market Share Ain't Created Equal
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- 29 December 2005, pp. 171-186
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Getting Ready for the Next Generation of Marketing Communications
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- 12 October 2005, pp. 5-8
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Managing Brand Experience: The Market Contact Audit™
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- 12 October 2005, pp. 9-16
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Anholt Nation Brands Index: How Does the World See America?
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- 24 February 2006, pp. 296-304
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An IMC Approach to Event Marketing: The Effects of Sponsorship and Experience on Customer Attitudes
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- 06 March 2006, pp. 373-381
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Brand Key Performance Indicators as a Force for Brand Equity Management
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- 29 December 2005, pp. 187-197
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A Critical Review of “Managing Brand Experience: The Market Contact Audit™”
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- 12 October 2005, pp. 17-18
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Corporate Reputation: What Do Consumers Really Care About?
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- 24 February 2006, pp. 305-313
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Consumer Responses to Interactive Advertising Campaigns Coupling Short-Message-Service Direct Marketing and TV Commercials
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- 06 March 2006, pp. 382-401
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Marketers Challenged to Respond to Changing Nature of Brand Building
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- 29 December 2005, pp. 198-200
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