At the beginning of June 1904, the Hungarian capital was in a state of frenzy. The bullfights, starring Pouly fils—a toreador from Nîmes, France—as the matador, and scheduled to take place in a recently built 15,000-seat bullring in the Budapest City Park, attracted everyone's attention. Reporting a wave of “Spanish fever” spreading among inhabitants of the city, the newspapers highlighted the fact that a large percentage of the population was talking about “toreadors, picadors, matadors, and bulls.” The toreadors dressed in their “exotic costumes” caused a stir everywhere they went (Figure 1). As the toreadors visited Budapest's tourist attractions many female passersby noticed their “suntanned faces and muscular bodies.” The matador's collar ornament, consisting of two studs representing two “miniature diamond bulls,” was a subject of conversation on everyone's lips. Local tailors proposed “Spanish collars” replicating those worn by Pouly as the ne plus ultra of fashion to their customers. Furniture makers and carpenters witnessed their sales of Spanish dressing-screens skyrocket. Surfing the wave of public interest, the Uránia, a local association for the popularization of science, scheduled slide shows about Spain. The Budapest Orpheum hired Tortajada, a well known Spanish female dancer, for several appearances on its stage. Parodic plays, mimicking a bullfight, were staged throughout June both on the site of Ős Budavára (Ancient Buda Castle), a historical theme park that opened in the City Park in 1896, and on an improvised outdoor stage on the Margaret Island. Theaters also claimed their share by scheduling operas such as Carmen, the Marriage of Figaro, and the Barber of Seville. Restaurants offered a new cocktail drink called “Krampumpouly.” Journalists turned into impromtu poets and wrote poems dedicated to the bulls. Even politicians joined in the popular enthusiasm for the bullfights, declaring in the Budapest parliament, as a journalist sarcastically remarked, that for the local political body from that moment on: “Vox popouly” is “vox dei.”