Coffee production in Guatemala has undergone a dramatic transformation over the last twenty years. Changing tastes among northern consumers have driven new demand for high-quality Strictly Hard Bean coffees that are grown above 4,500 feet. As a result, many of the large, lower-altitude plantations long synonymous with coffee in Guatemala have abandoned production, moving into rubber, African palm, and other crops. At least 50,000 mostly smallholding farmers in the highlands have begun growing coffee to fill this market niche. Building on a capabilities approach to development, this article examines how smallholding Guatemalan producers' desires for a better future orient their engagement with this new market. Most of these small producers live in very modest circumstances with limited resources and opportunities. Yet, as they describe it, coffee represents an opportunity in a context of few opportunities, an imperfect means to a marginally better life.