After 78 years of democracy, Italy continues to grapple with its recent past in the political, social, and cultural spheres. Its experience of fascism under Mussolini, its dual participation in the Second World War, and the continuous and still existent connections between the ideological factions of the 1930s–1940s and now render the country a rich case for the study of public history and memory. The specificity of these characteristics has often made Italian history and memory look like an outlier, shaped by circumstances difficult to compare with those of other countries'. This paper argues that contemporary Italian memory politics are in reality a valuable source of information about the kind of mnemonic discourses that may arise in other (Western) European countries, given the increasingly polarised and populist European landscape. Our study of discourses put forwarded by the post-fascist party Fratelli d'Italia reveals a set of mnemonic tools with which they successfully banalise fascism and chip at Italian public discourse slowly but surely. The comparison between this discourse and that of VOX and AfD in Spain and Germany, respectively, shows that these tools, ranging from nativism to policy (de)legitimation linked to fascist imagery, has started to transfer to other countries' political strategies.