Despite its recent history as a controlled substance, hemp holds promise in contributing to more resilient and sustainable agricultural systems in the United States. Due to reclassification in the 2018 Farm Bill, hemp grown for fiber, grain, and cannabidiol has become an intriguing new crop for many farmers. However, the introduction of hemp into an established agricultural landscape has been met with challenges. This qualitative study explores the experiences of 15 first-year hemp producers in Nebraska, United States. The producers in this study describe the complexities they encountered, including navigating stringent state and federal regulations, securing insurance and loans, and overcoming the public and political stigma associated with cannabis. Additionally, gaps in research and development have contributed to producers' difficulties in accessing credible information, high production costs, and labor shortages. Lastly, farmers expressed having a lack of control options to combat the presence of weeds and insects. Based on these findings, we conclude that, although challenges are to be expected with any new crop, many of the issues encountered by the farmers in the study could be overcome or lessened by research, agricultural extension, and government support. We recommend continued research in hemp production, both in crop production and processing, along with dissemination of meaningful results, to aid producers in building their knowledge base. Additionally, government agencies that oversee hemp production could improve accessibility through revisions to regulations and financial resources for producers.