The synthesis of poly(1,4-phenylene vinylene)s (PPVs) containing a 2,3-dialkoxy substitution pattern has been developed. Poly[2,3-bis(2-ethylhexyloxy)-1,4-phenylene vinylene)] (BEH-PPV, 4) was prepared and its optical properties compared with the recently discussed poly(2,3-dibutoxy-1,4-phenylene vinylene) (DB-PPV, 1), which showed in contrast to classical 2,5-substituted PPV derivatives a notable blue-shift of the longest-wavelength absorption (λmax) and a considerable increase of the solid-state photoluminescence (PL) efficiency. The two statistical PPV copolymers 5 and 6 comprising 2,3-dibutoxy and dimethyloctylsilyl- or 2,5-bis(dimethyloctylsilyl) side-chains, respectively, were synthesized via the Gilch dehydrohalogenation route. Double-layer light-emitting devices (LEDs) were demonstrated to combine high electroluminescence efficiencies with low turn-on voltages.