This essay comments on the “new cultural history” of Mexico and the debate recently conducted between critics and protagonists of the genre in the Hispanic American Historical Review. After a scene-setting preamble, the essay consists of three substantive parts. First, in considering what the new cultural history is and what degree of novelty it might claim, the essay identifies and critiques seven features of the genre: its concern for subalterns, agency, political engagement, the reinsertion of politics, mentalities, texts, and interdisciplinary influences. Second, the essay addresses the style and semantics of the new cultural history, in particular its penchant for buzzwords and jargon. Third, the article turns to the major critic of the genre, Stephen Haber, and considers his preferred alternative (so-called scientific history). The essay argues that while Haber's critique is often persuasive, it is also in places misconceived, perhaps exaggerated, and tending toward a narrow positivism. Historiography, the essay unoriginally concludes, need not be falsely polarized between narrow positivism and fashionable postmodernism.