This article unlocks the complex indexicalities pertaining to names in a multilayered diasporic field, one in which descendants from different ancestral areas of a former homeland (India) have merged loosely into a new community (in South Africa). The focus falls on large-scale innovations in officially registered personal names over a period of 150 years. A mixture of qualitative and quantitative analysis of over 2,300 names shows the influence of social variables like religion, class, and subethnic affiliations via different ancestral languages. These result in different choices in retaining traditional names, modernising them, or adopting Western ones. There is also evidence of asymmetric accommodations as names flow from one subgroup to another, but not vice versa. A novel pattern in Indo-Dravidian studies is presented, that harnesses rhyme (or consonant mutation) and ablaut (or vowel mutation) to generate new names, carrying the indexicalities ‘Indian South African’, but also ‘modern’ and ‘globally oriented’. (Socio-onomastics, name changes, Indian South Africans, Indian languages, Islam, Hinduism, Christianity, asymmetric accommodations)*

The study of iconic properties of language has been marginalized in linguistics, with the assumption that iconicity, linked with expressivity, is external to the grammar. Yet iconicity plays an essential role in sociolinguistic variation. At a basic level, repetition and phonetic intensification can intensify the indexicality of variables. Iconicity plays a further role in variation in the form of sound symbolism, linking properties of sounds with attributes or objects. Production studies have shown some phonological variables exhibiting sound symbolism, particularly in the expression of affect. In some cases, the observation of sound symbolism has been largely interpretive. But in others, stylistic variability as a function of speaker affect has provided empirical evidence of iconicity. This article examines the role of iconicity and performativity in transcending the limits of reference, reviews iconicity in production studies, and provides experimental evidence that sound symbolism influences how listeners attribute affect to linguistic variation. (Variation, iconicity, affect)

This study uses data from a shoe-repair shop, supplemented by data from medical and mundane contexts, to analyze three progressively minimal grammatical formats used to implement offers and requests in interaction (i.e. do you want…?, you want…?, and want…?). We argue that this cline of minimality reflects a cline of the action-initiator's stance, from relatively weak to strong (respectively), regarding their expectation that the action will be accepted or complied with. In doing so, we illustrate that, as part of the design of requests and offers, participants rely on more granular distinctions than a simple binary between interrogative and declarative morphosyntax. We conclude with a discussion of the interactional logic that undergirds the normative use of these grammatical formats, and of our findings’ implications for action formation and preference organization. (Conversation analysis, interactional linguistics, offer, request, stance, grammar, morphosyntax)*

This article investigates sexual and gender ideologies in online dating profiles of Sebian gay men using corpus-linguistic and discourse-analytic methods. Selected keywords are analysed in context, and particular attention is paid to collocation patterns, including grammatical collocates that are shown to carry discursive relevance beyond style. The analysis reveals that repeated associations centre on concepts of masculinity and normality, in a local indexical order of ‘proper’ manhood, sexuality, global modernity, and national identity. Overall, the texts are most strongly characterized by adversarial distance towards certain gay men, operating in normalizing assimilation to the national (heterosexual) citizen ideal. A broader mechanism, termed recursive normalisation, is described as underpinning the observed patterns. The findings are further discussed as highlighting the pitfalls of theory and social movements focused on social assimilation, arguing for the need for further queer linguistic deconstruction of the normalising discourses that intersect marginalized communities and broader, systemic hegemonies. (Gay men, online dating, masculinity, recursive normalization)

Aligned with renewed commitments to class critique in sociolinguistics and discourse studies, I examine premium as a floating signifier. My initial semiotic landscape analysis demonstrates how this word is attached to any number of goods/services, coaxing people into a sense of distinction and superior status. These language games occur most vividly in my second analytic site—Premium Economy—where status is fabricated as tangibly but not too obviously distinct from Economy while preserving the prestige of Business. From a corpus of over forty international airlines’ promotional materials, I pinpoint three key rhetorics underpinning Premium Economy: extraction, excess, and comparison. My analysis locates premium as a quintessential form of symbolic violence (Bourdieu 1997/2000) deployed for controlling people by seducing, flattering, and enchanting them. The anxious bourgeoisie are thereby ‘joyfully enlisted’ (Lordon 2014) into the aspirational logics of elitism, all animated by the tenacious neoliberal ideologies of a supposedly post-class world. (Elite discourse, post-class ideology, floating signifiers, Frédéric Lordon ‘premium’, Premium Economy)*