For humans we implicitly assume that the way we do things is the product of social learning and thus cultural. For animals, this conclusion requires proof. Here, we first review the most commonly used procedure for documenting animal culture: the method of exclusion, which charts geographic behavioral variation between populations as evidence for culture. Using published data, we show that, whereas it is an adequate proof of principle, the method of exclusion has major deficiencies when capturing cultural diversity and complexity. Therefore, we propose a new method, namely the direct counting of socially learned skills, which we apply to previously collected data on wild orangutans. This method reveals a far greater cultural repertoire among orangutans, and a different distribution of cultural elements among behavioral domains than found by the method of exclusion, as well as clear ecological correlates for most cultural elements. The widespread occurrence of social learning ability throughout the animal kingdom suggests that these conclusions also apply to many other species. Culture is most likely more widespread and pervasive than commonly thought and an important avenue to local adaptation. The complex and normative dimensions of culture seem unique to our species, but were most likely built upon a very broad, pre-existing cultural capacity that we inherited from our ancestors.

Fitness is enhanced by determining when to behave prosocially. Elevation, an uplifting emotion elicited by witnessing exemplary prosociality, upregulates prosociality in the presence of prosocial others, as such contexts render prosociality profitable and/or antisociality costly. Prior research examines responses to a single highly prosocial individual. However, the profitability of enhancing prosociality hinges not only on potential interactions with a single actor, but also on the actions of others. Accordingly, information regarding how others respond to the prosocial exemplar may influence elevation elicitation and corresponding changes in prosocial motivation. If others reciprocate the exemplar's prosociality, or pay prosociality forward, this expands opportunities for the observer to profit by increasing prosociality, and thus could enhance elevation elicitation. Conversely, if others exploit the exemplar, this may diminish the profitability of prosociality, as the observer who acts prosocially may similarly be exploited and/or the resources with which the exemplar could reciprocate will be depleted. Conducting three online studies of Americans in which information regarding the responses of others to a prosocial exemplar was manipulated, we find that, against predictions, prosocial responses by the beneficiaries of prosociality generally do not enhance elevation among observers, whereas, consonant with predictions, antisocial responses markedly diminish elevation among observers.

Ineffective, aversive and harmful medical treatments are common cross-culturally, historically and today. Using evolutionary game theory, we develop the following model to explain their persistence. Humans are often incapacitated by illness and injury, and are unusually dependent on care from others during convalescence. However, such caregiving is vulnerable to exploitation via illness deception, whereby people feign or exaggerate illness in order to gain access to care. Our model demonstrates that aversive treatments can counter-intuitively increase the range of conditions where caregiving is evolutionarily viable, because only individuals who stand to gain substantially from care will accept the treatment. Thus, contemporary and historical “ineffective” treatments may be solutions to the problem of allocating care to people whose true need is difficult to discern.

Male-biased sex ratios have been observed in multiple small-scale societies. Although intentional and systematic female-biased mortality has been posited as an explanation, there is often a lack of ethnographic evidence of systematic female neglect and/or infanticide. The Agta, a foraging population from the Philippines, have a skewed sex ratio of 1.29 (129 males per 100 females) aged 15 years or under. We hypothesised that this skew was not caused by greater female deaths, but due to an adaptive response, where more males were produced at birth in reaction to high male-biased extrinsic mortality. To test this hypothesis we utilise census, childcare and mortality data from 915 Agta. The Agta's sex ratio is significantly male-biased in the <1 (n = 48, 2:1) and 1–5 year (n = 170, 1.39:1) age cohorts; however, we find no evidence of systematic female neglect in patterns of childcare. Furthermore, the sex ratio decreases over cohorts, becoming balanced by the end of the juvenile period, owing to significantly higher male mortality. Taken together, these results are not supportive of female infanticide or neglect, and instead suggest an adaptive mechanism, acting in utero as a response to male-biased juvenile mortality, following Fisherian principles of equalising parental investment.

Mathematical models and simulations demonstrate the power of majority rules, i.e. following an opinion shared by a majority of group members. Majority opinion should be followed more when (a) the relative and absolute size of the majority grow, the members of the majority are (b) competent, and (c) benevolent, (d) the majority opinion conflicts less with our prior beliefs and (e) the members of the majority formed their opinions independently. We review the experimental literature bearing on these points. The few experiments bearing on (b) and (c) suggest that both factors are adequately taken into account. Many experiments show that (d) is also followed, with participants usually putting too much weight on their own opinion relative to that of the majority. Regarding factors (a) and (e), in contrast, the evidence is mixed: participants sometimes take into account optimally the absolute and relative size of the majority, as well as the presence of informational dependencies. In other circumstances, these factors are ignored. We suggest that an evolutionary framework can help make sense of these conflicting results by distinguishing between evolutionarily valid cues – that are readily taken into account – and non-evolutionarily valid cues – that are ignored by default.

Low- and high-frequency vowels in the stressed syllable of French first names may respectively project impressions of largeness/masculinity and smallness/femininity.

Pictorial representation is a key human behaviour. Cultures around the world have made images to convey information about living kinds, objects and ideas for at least 75,000 years, in forms as diverse as cave paintings, religious icons and emojis. However, styles of pictorial representation vary greatly between cultures and historical periods. In particular, they can differ in figurativeness, i.e. varying from detailed depictions of subjects to stylised abstract forms. Here we show that pictorial styles can be shaped by intergroup contact. We use data from experimental microsocieties to show that drawings produced by groups in contact tended to become more figurative and transparent to outsiders, whereas in isolated groups drawings tended to become abstract and opaque. These results indicate that intergroup contact is likely to be an important factor in the cultural evolution of pictorial representation, because the need to communicate with outsiders ensures that some figurativeness is retained over time. We discuss the implications of this finding for understanding the history and anthropology of art, and the parallels with sociolinguistics and language evolution.

The production of lime plaster is especially important as a technological development in human prehistory as it requires advanced knowledge and skills to transform rocks to a plastic yet durable material. The large-scale production of lime plaster is considered a development of farming societies during the Neolithic period around 10,000 years ago. To date, the archaeological evidence from the Middle and Late Epipalaeolithic in the southern Levant (c. 17,000–11,500 cal BP) indicates that only initial production of partially carbonated lime plaster was performed by Palaeolithic foragers. Our study analysed lime plaster covering burials at a Natufian cemetery in Nahal Ein Gev II, dating to 12,000 years ago. Using infrared spectroscopy and soil micromorphology we show how this lime plaster is of an unprecedented high quality and we reconstruct its production. The results exhibit a technological leap forward at the end of the Palaeolithic. We provide a new model for understanding the evolutionary paths of lime plaster technology during the Palaeolithic–Neolithic transition.

Many socially significant beliefs are unintuitive, from the harmlessness of GMOs to the efficacy of vaccination, and they are acquired via deference toward individuals who are more confident, more competent or a majority. In the two-step flow model of communication, a first group of individuals acquires some beliefs through deference and then spreads these beliefs more broadly. Ideally, these individuals should be able to explain why they deferred to a given source – to provide arguments from expertise – and others should find these arguments convincing. We test these requirements using a perceptual task with participants from the US and Japan. In Experiment 1, participants were provided with first-hand evidence that they should defer to an expert, leading a majority of participants to adopt the expert's answer. However, when attempting to pass on this answer, only a minority of those participants used arguments from expertise. In Experiment 2, participants receive an argument from expertise describing the expert's competence, instead of witnessing it first-hand. This leads to a significant drop in deference compared with Experiment 1. These experiments highlight significant obstacles to the transmission of unintuitive beliefs.

Popular music offers a rich source of data that provides insights into long-term cultural evolutionary dynamics. One major trend in popular music, as well as other cultural products such as literary fiction, is an increase over time in negatively valenced emotional content, and a decrease in positively valenced emotional content. Here we use two large datasets containing lyrics from n = 4913 and n = 159,015 pop songs respectively and spanning 1965–2015, to test whether cultural transmission biases derived from the cultural evolution literature can explain this trend towards emotional negativity. We find some evidence of content bias (negative lyrics do better in the charts), prestige bias (best-selling artists are copied) and success bias (best-selling songs are copied) in the proliferation of negative lyrics. However, the effects of prestige and success bias largely disappear when unbiased transmission is included in the models, which assumes that the occurrence of negative lyrics is predicted by their past frequency. We conclude that the proliferation of negative song lyrics may be explained partly by content bias, and partly by undirected, unbiased cultural transmission.

Humans are outstanding in their ability to cooperate with unrelated individuals, and punishment – paying a cost to harm others – is thought to be a key supporting mechanism. According to this view, cooperators punish defectors, who respond by behaving more cooperatively in future interactions. However, a synthesis of the evidence from laboratory and real-world settings casts serious doubts on the assumption that the sole function of punishment is to convert cheating individuals into cooperators. Instead, punishment often prompts retaliation and punishment decisions frequently stem from competitive, rather than deterrent motives. Punishment decisions often reflect the desire to equalise or elevate payoffs relative to targets, rather than the desire to enact revenge for harm received or to deter cheats from reoffending in future. We therefore suggest that punishment also serves a competitive function, where what looks like spiteful behaviour actually allows punishers to equalise or elevate their own payoffs and/or status relative to targets independently of any change in the target's behaviour. Institutions that reduce or remove the possibility that punishers are motivated by relative payoff or status concerns might offer a way to harness these competitive motives and render punishment more effective at restoring cooperation.

Variation in parental care by child's sex is evident across cultures. Evolutionary theory provides a functional explanation for this phenomenon, predicting that parents will favour specific children if this results in greater fitness payoffs. Here, we explore evidence for sex-biased parental care in a high-fertility, patriarchal and polygynous population in Tanzania, predicting that both mothers and fathers will favour sons in this cultural setting. Our data come from a cross-sectional study in rural northwestern Tanzania, which included surveys with mothers/guardians of 808 children under age 5. We focus on early childhood, a period with high mortality risk which is fundamental in establishing later-life physical and cognitive development. Examining multiple measures of direct/physical care provision (washing, feeding, playing with, supervising, co-sleeping and caring when sick), we demonstrate that fathers favour sons for washing, feeding and supervising, while maternal care is both more intensive and unrelated to child sex. We find no difference in parental care between girls and boys regarding the allocation of material resources and the duration of breastfeeding; or in terms of parental marital and co-residence status. This bias towards sons may result from higher returns to investment for fathers than mothers, and local gender norms about physical care provision.

The evolutionary basis for clinical depression is not well understood. A growing body of literature that is not based on evolutionary logic links inflammation to depression. Integration of these findings with an evolutionary framework for depression, however, needs to address the reasons why the body's inflammatory response would be regulated so poorly that it would result in incapacitating depression. Pathogen induction of inflammation offers an explanation, but the extent to which the association between inflammation and depression can be attributed to general inflammation as opposed to particular effects of pro-inflammatory pathogens remains unclear. This paper reports a study of sexually transmitted pathogens, which addresses this issue. Although several sexually transmitted pathogens were associated with depression according to bivariate tests, only Chlamydia trachomatis and Trichomonas vaginalis were significantly associated with depression by a multivariate analysis that accounted for correlations among the pathogens. This finding is consistent with the hypothesis that infection may contribute to depression through induction of tryptophan restriction, and a consequent depletion of serotonin. It reinforces the idea that some depression may be caused by specific pathogens in specific evolutionary arms races with their human host.

Altruism is a universal human trait, but little is known about its within-population variation. Socio-economic status (SES) has been found to positively impact altruism, but the specific socio-economic variables behind this relationship have remained elusive. This study aimed to determine which facets of SES predict altruism using a lost letter paradigm and a novel lost letter method. Six hundred letters (half dropped on the pavement, half sent to residential addresses) were distributed in 20 suburbs of Perth (Australia) differing in socio-economic variables. Letters distributed in high-SES neighbourhoods were more likely to be returned than letters distributed in low-SES neighbourhoods. Educational attainment and occupation status were the specific socio-economic variables underlying this association, while economic resources and crime rate were not associated with the likelihood of a letter being returned. These results suggest that altruism blossoms in neighbourhoods that are populated with highly educated individuals working in high-status jobs. The relationship between education and prosocial inclinations may be mediated by cognitive ability, self-control and high levels of socialization. Having experienced sustained exposure to norm-abiding models, more educated people may also be better at internalizing cultural norms of helping behaviour, thus creating a more altruistic environment where they reside.

Both extinct and extant hominin populations display morphological features consistent with Bergmann's and Allen's Rules. However, the functional implications of the morphologies described by these ecological laws are poorly understood. We examined this through the lens of endurance running. Previous research concerning endurance running has focused on locomotor energetic economy. We considered a less-studied dimension of functionality, thermoregulation. The performance of male ultra-marathon runners (n = 88) competing in hot and cold environments was analysed with reference to expected thermoregulatory energy costs and the optimal morphologies predicted by Bergmann's and Allen's Rules. Ecogeographical patterning supporting both principles was observed in thermally challenging environments. Finishers of hot-condition events had significantly longer legs than finishers of cold-condition events. Furthermore, hot-condition finishers had significantly longer legs than those failing to complete hot-condition events. A degree of niche-picking was evident; athletes may have tailored their event entry choices in accordance with their previous race experiences. We propose that the interaction between prolonged physical exertion and hot or cold climates may induce powerful selective pressures driving morphological adaptation. The resulting phenotypes reduce thermoregulatory energetic expenditure, allowing diversion of energy to other functional outcomes such as faster running.

Forms of non-random copying error provide sources of inherited variation yet their effects on cultural evolutionary dynamics are poorly understood. Focusing on variation in granny and reef knot forms, we present a mathematical model that specifies how these variant frequencies are affected by non-linear interactions between copying fidelity, mirroring, handedness and repetition biases. Experiments on adult humans allowed these effects to be estimated using approximate Bayesian computation and the model is iterated to explain the prevalence of granny over reef knots in the wild. Our study system also serves to show conditions under which copying fidelity drives heterogeneity in cultural variants at equilibrium, and that interaction between unbiased forms of copying error can skew cultural variation.