The widespread use of English in advertising around the world has received considerable attention in recent decades. A number of researchers have looked at this practice in European countries such as France, Germany, Greece, and Italy (e.g. Martin, 1998, 2002, 2006, 2007, 2008; Hilgendorf & Martin, 2001; Oikonomidis, 2003; Vettorel, 2013). Other scholars have examined this phenomenon in various contexts in Asia, for instance in India, Iran, and Russia (e.g. Bhatia, 1987, 1992, 2006, 2007, 2012; Ustinova & Bhatia, 2005; Bhatia & Baumgardner, 2008; Baumgardner & Brown, 2012). One part of the world, however, drawing relatively little scholarly attention to date has been the Maghreb region of northern Africa.

With the change of linguistic, cultural and ethnic landscapes, multilingual, multicultural and multi-ethnic realities are increasing globally. In the case of the UK, the 2011 Census showed that the Asian or Asian British ethnic group category had one of the largest increases since 2001, with a third of the foreign-born population of the UK (2.4 million) now identifying as Asian British (Office for National Statistics, 2013). It is not surprising then, given the aforementioned demographic situation, to see many Asian-origin words in the English language. East Asian words are now entering into the English lexicon with unprecedented speed as a consequence of increased contact between East Asia and the English-speaking world.

According to Kachru's (1992) concentric circles framework, the use of English across countries can be grouped into three circles: an inner circle in which English is the native language, e.g., the UK; an outer circle in which English serves certain functions due to colonization, e.g., India; and an expanding circle in which English is taught as a foreign language, e.g., Turkey. Although many studies have examined the role of English in higher education in Turkey (e.g., Arik & Arik, 2014; Karakaş, 2016), the use of English in the media has not been explored to the same extent. The present study addresses the use of English in movies in theaters in Turkey. The study shows that English is the language of 50% of the movies shown in theaters in Turkey. Therefore, our findings provide further evidence showing the prevalence of English in Turkish movie theaters.

The process of aligning Serbian legislation with the legislation of the EU has stimulated the creation of a large body of specialized lexis and the modernization of the existing lexicon. In this paper, I discuss the linguistic mechanisms of contact-induced secondary term creation processes in the Serbian language within the scope of EU legislation and activities under the influence of English. Regarding the standardization of EU legislation terminology, Peruzzo (2012: 177) explores the need for the uniformity of terminology within every language in the EU. Namely, every language should be allowed ‘normative flexibility’ in adopting EU legislative provisions, but should also guarantee the maximum degree of uniform interpretation and the terms used should be clear, simple and precise. This means that in every EU language, consistent use of uniform terminology is of vital importance not only within a single text, but also across different texts related to the same issue. Fischer (2010: 28) observes two steps in the creation of terms in the EU: (1) terms are created in the dominating languages, predominantly in the procedural languages of English, French and German, and (2) they are translated into all other languages. She concludes that in most languages terms are created on the basis of a source term by translation, and that the creation of EU terminology can be described as a process in which (1) multilingual primary term-creation for the dominant languages is followed by (2) a secondary activity, intra-conceptual term-transfer for most other languages.

Over the last decade, a new term – insubordination – has entered into the grammar of English. This term designates constructions such as (1), which can be considered linguistic innovations that appear to derive from syntactically more complex sentences, in this particular case, from a conditional construction.