We examine the diffusion of a phonological feature, namely the deletion of palatal glides in words such as news, tune, duke, and student. Within Canada, the conservative glided and innovative glideless pronunciations are no longer viewed as carrying, respectively, British versus American affiliation. One observes a steep generational decline in glide usage, with older, and especially upper-middle-class, females, resisting this change. This contrasts with broadcast media, where the overall glide usage rate is high: national media adopt the glided variant to a greater degree than their local counterparts; moreover, male media personnel display more glide retention than females. Both variants index different social meanings: the glided variant is associated with cultural erudition but is nevertheless not the formal target for all groups. Thus, the two variants hold different appeal for different segments of the population, and both are viewed as a prestige target within the same speech community.