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A grounded cognition perspective on folk-economic beliefs

Published online by Cambridge University Press:  30 August 2018

Spike W. S. Lee
Affiliation:
Rotman School of Management and Department of Psychology, University of Toronto, Toronto, ON M5S 3E6, Canada. [email protected]://mindandbodylab.wixsite.com/mindandbodylab
Norbert Schwarz
Affiliation:
Department of Psychology and Marshall School of Business, University of Southern California, Los Angeles, CA 90089. [email protected]://dornsife.usc.edu/norbert-schwarz/

Abstract

Thought about abstract concepts is grounded in more concrete physical experiences. Applying this grounded cognition perspective to Boyer & Petersen's (B&P's) folk-economic beliefs, we highlight its implications for the activation, application, cultural acceptance, and context sensitivity of folk-economic beliefs.

Type
Open Peer Commentary
Copyright
Copyright © Cambridge University Press 2018 

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