Skip to main content Accessibility help
×
Hostname: page-component-78c5997874-94fs2 Total loading time: 0 Render date: 2024-11-03T01:31:42.456Z Has data issue: false hasContentIssue false

7 - Manipulating interface standards as an anticompetitive strategy

Published online by Cambridge University Press:  22 September 2009

Jeffrey K. MacKie-Mason
Affiliation:
Professor of Information and Computer Science; Professor of Economics and Public Policy University of Michigan; Professor of Economics and Public Policy University of Michigan
Janet S. Netz
Affiliation:
Principal ApplEcon, LLC
Shane Greenstein
Affiliation:
Kellogg School of Management, Northwestern University
Victor Stango
Affiliation:
Tuck School of Business, Dartmouth College
Get access

Summary

Abstract

The creation of interface standards enables competition at the level of components, rather than in complete systems, and consumers often benefit from component competition. Nevertheless, the standard-setting process can be manipulated to achieve anticompetitive ends. The authors consider the conditions under which a standards consortium could impose anticompetitive burdens on the market and examine several strategies such a consortium might employ to achieve anticompetitive objectives. They present a new strategy – one-way interface standards – and discuss the conditions under which it can be anticompetitive.

Introduction

Complementary devices in a complex technological system must communicate through interfaces to interoperate successfully. In systems that involve communications and computing functions, interfaces are connections through which signals pass. The devices on both sides of an interface (e.g., the microprocessors and a disk drive, or the PBX [that is, the private branch exchange] and the central office switch) must be designed so that they make the correct physical connection, send the correct signals to each other, and correctly interpret the signals received. We refer to the formal physical and signaling details as the interface specification.

Communications and computing functions are featured in a much wider variety of systems than those we think of as primarily telecommunications or computers. For example, automobiles have sophisticated controller systems in which multiple components communicate with each other. Medical devices often perform sophisticated computation. At the least, our analysis applies to any system through which information flows through electrical, photonic, or other electromagnetic signaling.

Type
Chapter
Information
Publisher: Cambridge University Press
Print publication year: 2006

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

References

Alban, David 2004. “Rambus v. Infineon: Patent disclosures in standard-setting organizations,” Berkeley Technology Law Journal 19: 309–31.Google Scholar
AMD 1999. “AMD-750 Chipset overview,” August, http://www.amd.com/us-en/assets/content_type/white_papers_and_tech_docs/23016.pdf.
CNET News.com Staff 2001. “Microsoft and XP Give USB 2.0 a break,” May 14, http://news.com.com/2102-1001_3-257619.html?tag=st.util.print.
Compaq 1997. “USB and the difference between OHCI and UHCI,” September 17, http://www.compaq.com/support/techpubs/whitepapers/ecg0480997.html.
Computer & Communications Industry Association v. Federal Communications Commission, 693 F.2d 198 (DC Cir. 1982).
Computer & Communications Industry Association v. Federal Communications Commission, Certiorari denied, 461 US 938 (Sup. Ct. 1983).
Computer & Communications Industry Association v. Federal Communications Commission, On second further reconsideration, FCC 84–190 (released May 4, 1984).
Diffie, W., and Hellman, M. 1976. “New directions in cryptography,” IEEE Transactions on Information Theory IT-22: 644–54.CrossRefGoogle Scholar
Economides, Nicholas 1988. “Desirability of compatibility in the absence of network externalities,” American Economic Review 79: 1165–81.Google Scholar
European Commission 1987. “87/69/EEC: Commission decision of 15 December 1986 relating to a proceeding under Article 85 of the EEC Treaty (IV/31.458 – X/Open Group),” Official Journal of the European Union 35: 36–43.
Farrell, Joseph, and Garth Saloner 1986a. “Economic issues in standardization,” in Telecommunications and equity: Policy research issues, Miller, J. (ed.), Amsterdam: North-Holland, 165–78.Google Scholar
Farrell, Joseph, and Saloner, Garth 1986b. “Installed base and compatibility: Innovation, product preannouncements, and predation,” American Economic Review 76: 940–55.Google Scholar
Farrell, Joseph, and Saloner, Garth 1992. “Converters, compatibility and control of interfaces,” Journal of Industrial Economics 40: 9–35.CrossRefGoogle Scholar
Federal Trade Commission 1999. “Analysis of proposed consent order to aid public comment,” FTC v. Intel, Docket No. 9288, available from http://www.ftc.gov/os/1999/9903/d09288intelanalysis.htm.
Federal Trade Commission2002. “Complaint,” In the Matter of Rambus Incorporated, Docket No. 9302, June 19.
Federal Trade Commission2004. “Initial Decision,” In the Matter of Rambus, Inc., Docket 9302, February 24, http://www.ftc.gov/opa/2004/02/rambusid.htm.
Fried, Ian 2001. “Judge scraps Rambus suit against Infineon,” CNET News.com, May 4, http://news.com.com/2100-1001_3-257065.html?tag=st_rn.
Hemenway, D. 1975. Industrywide voluntary product standards. Lexington, MA: Ballinger.Google Scholar
Hush-A-Phone Corp. v. United States. 238 F.2d 266, 268 (DC Cir. 1956).
Hush-A-Phone Corp. v. United States. On remand, 22 FCC 112 (DC Cir. 1957).
Intel 1996. “Intel announces accelerated Graphics Port 1.0 specification,” August 5, http://www.intel.com/pressroom/archive/releases/agp1spec.htm.
Intel2002a. “Intel releases USB 2.0 Enhanced Host Controller Interface 1.0 Specification, EHCI Compliance-Testing Program,” April 17, http://www.intel.com/pressroom/archive/releases/20020417dev.htm.
JEDEC Solid States Technology Association 2002. JEDEC manual of organization and procedure: JM21-L. Arlington, VA: JEDEC.
Kanellos, Michael 2001. “Hot-button Rambus-Infineon trial delayed,” CNET News.com, April 6, http://news.com.com/2100-1001-255473.html.
Kanellos, Michael2002. “Rambus target of FTC antitrust suit,” CNET News.com, June 19, http://news.com.com/2100-1001-937449.html.
Kanellos, Michael2003a. “Standards bodies file brief in Rambus case,” CNET News.com, August 13, http://news.com.com/2110-1006_3-5063505.html.
Kanellos, Michael2003b. “Transmeta shows the fine print on Efficeon,” CNET News.com, October 14, http://news.com.com/2102-1006_3-5090755.html.
Kanellos, Michael2004. “HyperTransport Group ups data transfer speeds,” CNET News.com, February 9, http://news.com.com/2102-1006)3-5154963.html.
Katz, Michael, and Shapiro, Carl 1994. “Systems competition and network effects,” Journal of Economic Perspectives 8: 93–115.CrossRefGoogle Scholar
Kawamoto, Dawn 2004. “Rambus wins major round in FTC Case,” CNET News.com, February 18, http://news.com.com/2100-1004-5160694.html?tag=nl.
Matutes, Carmen, and Regibeau, Pierre 1988. “Mix and match: Product compatibility without network externalities,” RAND Journal of Economics 19 (Summer): 221–34.CrossRefGoogle Scholar
Matutes, Carmen, and Regibeau, Pierre 1996. “A selective review of the economics of standardization: Entry deterrence, technological progress and international competition,” European Journal of Political Economy 12: 183–209.CrossRefGoogle Scholar
Micron Technology, Inc. v. Rambus Inc. 189 F. Supp. 2d 201 (US Dist. 2002).
Microprocessor Report 1997a. “MediaGX targets low-cost PCs,” March 10.
Microprocessor Report1997b. “Intel fumbles MMX Transition,” July 14.
Miles, Stephanie, and Stephen Shankland 2000. “Micron sues Rambus, says patents invalid,” CNET News.com, August 29, http://news.com.com/2102-1001_3-245068.html?tag=st.util.print.
Porter, Michael 1985. Competitive strategy. New York: Free Press.Google Scholar
Rambus, Inc. v. Infineon Technologies AG. 304 F. Supp. 2d 812, 817 (ED Va. 2004).
Risley, David 1999a. “AGP,” May 29, http://www.hardwarecentral.com/hardwarecentral/tutorials/62/1.
Risley, David1999b. “Latest CPU News,” May 31, http://www.hardwarecentral.com/hardwarecentral/reports/17/1.
Rivest, R., Shamir, A., and Adleman, L. 1978. “A method for obtaining digital signatures and public-key cryptosystems,” Communications of the ACM 21: 120–6.CrossRefGoogle Scholar
Second Computer Inquiry. 77 FCC 2d 384 (FCC 1980).
Second Computer Inquiry. On reconsideration, 84 FCC 2d 50 (FCC 1980).
Second Computer Inquiry. On further reconsideration, 88 FCC 2d 512 (FCC 1981), aff'd sub nom.
Sharma, Dinesh C. 2004. “Transmeta's new chip takes a sharp turn,” CNET News.com, March 15, http://news.com.com/2110-1044_305173160.html?tag=st.util.print.
Shimpi, Anand Lal 1999. “VIA Apollo Pro 133 A & VCSDRAM,” AnandTech, October 18, http://www.anandtech.com/cpuchipsets/showdoc.aspx?i=1061.
Slater, Michael 1999. “Microprocessor watch,” MicroDesign Resources, June 2, http://www.mdronline.com/publications/mpw/issues/mpw001.html.
Symbol Technologies Inc. v. Lemelson Medical, Education & Research Foundation. 2002. 277 F.3d 1361 (Fed. Cir. 2002).
Tom's Hardware 1997. “Review of Socket 7 AGP Motherboard FIC PA-2012 Revision 1.1,” November 2, http://216.92.8.170/mainboard/97q4/971102/.
Use of the Carterfone Device in Message Toll Telephone Service. 13 FCC 2d 420 (FCC 1968).
Use of the Carterfone Device in Message Toll Telephone Service. On reconsideration, 14 FCC 2d 571 (FCC 1968).
Use of the Carterfone Device in Message Toll Telephone Service. Part 68 Rules (47 CFR § 68.1-.506).

Save book to Kindle

To save this book to your Kindle, first ensure [email protected] is added to your Approved Personal Document E-mail List under your Personal Document Settings on the Manage Your Content and Devices page of your Amazon account. Then enter the ‘name’ part of your Kindle email address below. Find out more about saving to your Kindle.

Note you can select to save to either the @free.kindle.com or @kindle.com variations. ‘@free.kindle.com’ emails are free but can only be saved to your device when it is connected to wi-fi. ‘@kindle.com’ emails can be delivered even when you are not connected to wi-fi, but note that service fees apply.

Find out more about the Kindle Personal Document Service.

Available formats
×

Save book to Dropbox

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Dropbox.

Available formats
×

Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

Available formats
×