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1 - Overview

Published online by Cambridge University Press:  05 June 2012

David Easley
Affiliation:
Cornell University, New York
Jon Kleinberg
Affiliation:
Cornell University, New York
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Summary

The past decade has seen a growing public fascination with the complex “connectedness” of modern society. At the heart of this fascination is the idea of a network – a pattern of interconnections among a set of things – and one finds networks appearing in discussion and commentary on an enormous range of topics. The diversity of contexts in which networks are invoked is in fact so vast that it's worth deferring precise definitions for a moment while we first recount a few of the more salient examples.

To begin with, the social networks we inhabit – the collections of social ties among friends – have grown steadily in complexity over the course of human history, due to technological advances facilitating distant travel, global communication, and digital interaction. The past half-century has seen these social networks depart even more radically from their geographic underpinnings – an effect that has weakened the traditionally local nature of such structures but enriched them in other dimensions.

The information we consume has a similarly networked structure: these structures too have grown in complexity, as a landscape with a few purveyors of high-quality information (publishers, news organizations, the academy) has become crowded with an array of information sources of wildly varying perspectives, reliabilities, and motivating intentions. Understanding any one piece of information in this environment depends on understanding the way it is endorsed by and refers to other pieces of information within a large network of links.

Our technological and economic systems have also become dependent on networks of enormous complexity. This has made the behavior of these systems increasingly difficult to reason about and increasingly risky to tinker with.

Type
Chapter
Information
Networks, Crowds, and Markets
Reasoning about a Highly Connected World
, pp. 1 - 18
Publisher: Cambridge University Press
Print publication year: 2010

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  • Overview
  • David Easley, Cornell University, New York, Jon Kleinberg, Cornell University, New York
  • Book: Networks, Crowds, and Markets
  • Online publication: 05 June 2012
  • Chapter DOI: https://doi.org/10.1017/CBO9780511761942.002
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  • Overview
  • David Easley, Cornell University, New York, Jon Kleinberg, Cornell University, New York
  • Book: Networks, Crowds, and Markets
  • Online publication: 05 June 2012
  • Chapter DOI: https://doi.org/10.1017/CBO9780511761942.002
Available formats
×

Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

  • Overview
  • David Easley, Cornell University, New York, Jon Kleinberg, Cornell University, New York
  • Book: Networks, Crowds, and Markets
  • Online publication: 05 June 2012
  • Chapter DOI: https://doi.org/10.1017/CBO9780511761942.002
Available formats
×