Book contents
- Frontmatter
- Contents
- Preface
- 1 Overview
- Part I Graph Theory and Social Networks
- Part II Game Theory
- Part III Markets and Strategic Interaction in Networks
- Part IV Information Networks and the World Wide Web
- Part V Network Dynamics: Population Models
- Part VI Network Dynamics: Structural Models
- Part VII Institutions and Aggregate Behavior
- Bibliography
- Index
Preface
Published online by Cambridge University Press: 05 June 2012
- Frontmatter
- Contents
- Preface
- 1 Overview
- Part I Graph Theory and Social Networks
- Part II Game Theory
- Part III Markets and Strategic Interaction in Networks
- Part IV Information Networks and the World Wide Web
- Part V Network Dynamics: Population Models
- Part VI Network Dynamics: Structural Models
- Part VII Institutions and Aggregate Behavior
- Bibliography
- Index
Summary
Over the past decade, there has been a growing public fascination with the complex “connectedness” of modern society. This connectedness is found in many incarnations: in the rapid growth of the Internet and the Web, in the ease with which global communication now takes place, and in the ability of news and information as well as epidemics and financial crises to spread around the world with surprising speed and intensity. These are phenomena that involve networks, incentives, and the aggregate behavior of groups of people; they are based on the links that connect us and the ways in which each of our decisions can have subtle consequences for the outcomes of everyone else.
Motivated by these developments in the world, there has been a coming-together of multiple scientific disciplines in an effort to understand how highly connected systems operate. Each discipline has contributed techniques and perspectives that are characteristically its own, and the resulting research effort exhibits an intriguing blend of these different flavors. From computer science and applied mathematics has come a framework for reasoning about how complexity arises, often unexpectedly, in systems that we design; from economics has come a perspective on how people's behavior is affected by incentives and by their expectations about the behavior of others; and from sociology and the social sciences have come insights into the characteristic structures and interactions that arise within groups and populations. The resulting synthesis of ideas suggests the beginnings of a new area of study, focusing on the phenomena that take place within complex social, economic, and technological systems.
- Type
- Chapter
- Information
- Networks, Crowds, and MarketsReasoning about a Highly Connected World, pp. xi - xviPublisher: Cambridge University PressPrint publication year: 2010