Skip to main content Accessibility help

We use cookies to distinguish you from other users and to provide you with a better experience on our websites. Close this message to accept cookies or find out how to manage your cookie settings.

Close cookie message
×
Hostname: page-component-586b7cd67f-t7fkt Total loading time: 0 Render date: 2024-11-22T09:55:31.474Z Has data issue: false hasContentIssue false

6 - Digital Entrepreneurship and Social Media

from Part II - Digital Business Systems

Published online by Cambridge University Press:  16 December 2021

Vincenzo Morabito
Vincenzo Morabito
Affiliation:
Università Commerciale Luigi Bocconi, Milan
Get access

Summary

Digital entrepreneurship refers to the means or methods of creating fresh and innovative businesses, products or commodities as well as services that are enabled, permitted and provided via the Internet. Social media also refers to the mode by which people interact through the exchange of ideas and information in virtual networks. There are plenty of social media platforms in existence today; amongst the most popular are Facebook, Twitter, YouTube, Instagram and WhatsApp. The use of social media platforms for digital entrepreneurship can create opportunities like working remotely, on-the-go and at any time in the world. This chapter offers an insight into social media, its advantages on digital entrepreneurship as well as the potential future of social media for digital entrepreneurship.

Keywords

digital entrepreneurshipsocial mediaplatformsvirtual networkscase studies
Type
Chapter
Information
Digital Entrepreneurship
Management, Systems and Practice
 , pp. 121 - 134
Publisher: Cambridge University Press
Print publication year: 2022

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

References

BusinessDictionary. Entrepreneurship. (2018) www.businessdictionary.com/definition/entrepreneurship.html [accessed May 27, 2020].Google Scholar
European Commission. Digital Transformation of European Industry and Enterprises; A Report of the Strategic Policy Forum on Digital Entrepreneurship. (2015) http://ec.europa.eu/DocsRoom/documents/9462/attachments/1/translations/en/renditions/native [accessed May 27, 2020].Google Scholar
Zhao, F, Collier, A. Digital Entrepreneurship: Research and Practice. In: 9th Annual Conference of the EuroMed Academy of Business, Warsaw, Poland (2016) 2173–82.Google Scholar
Bharadwaj, A, El Sawy, O, Pavlou, P, Venkatraman, N. Digital Business Strategy: Toward a Next Generation of Insights. MIS Q (2013) 37:471–82.Google Scholar
CEDA. Australia’s Future Workforce? (2015) www.ceda.com.au/Research-and-policy/All-CEDA-research/Research-catalogue/Australia-s-future-workforce [accessed May 27, 2020].Google Scholar
Kaplan, AM, Haenlein, M. Users of the World, Unite! The Challenges and Opportunities of Social Media. Business Horizons (2010) 53:59–68. doi: 10.1016/j.bushor.2009.09.003.Google Scholar
Lake, C. What Is Social Media? Here Are 34 Definitions … (2009) https://econsultancy.com/blog/3527-what-is-social-media-here-are-34-definitions [accessed May 27, 2020].Google Scholar
Gill, P, Arlitt, M, Li, Z, Mahanti, A. YouTube Traffic Characterization: A View from the Edge. In: Proceedings of the 7th ACM SIGCOMM Conference on Internet Measurement, New York, USA (2007) 15–28.Google Scholar
Weber, T. BBC Strikes Google-YouTube Deal. (2007) http://news.bbc.co.uk/2/hi/business/6411017.stm [accessed May 27, 2020].Google Scholar
Nicholas, T. Top 25 Young Entrepreneur Success Stories. (2010) https://entrepreneurthearts.com/25-young-entrepreneur-success-stories/ [accessed May 27, 2020].Google Scholar
Instagram. About Us. (2013) https://about.instagram.com/about-us [accessed May 27, 2020].Google Scholar
WhatsApp Inc. WhatsApp Inc. (2017) https://www.whatsapp.com [accessed May 27, 2020].Google Scholar
Kerrigan, S. 9 Ways Your Business Can Use WhatsApp as an Effective Communication Tool. (2015) www.linkedin.com/pulse/9-ways-your-business-can-use-whatsapp-effective-tool-sarah-kerrigan [accessed May 27, 2020].Google Scholar
Twitter Inc. Periscope – Live Video Streaming around the World. (2020) https://itunes.apple.com/app/id972909677 [accessed May 27, 2020].Google Scholar
Statista. Most Popular Social Networks Worldwide as of April 2020, Ranked by Number of Active Users (in Millions). (2020) www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/ [accessed May 27, 2020].Google Scholar
Tumblr. Tumblr. (2018) www.tumblr.com/ [accessed May 27, 2020].Google Scholar
Zeevi, D. The Ultimate History of Facebook [INFOGRAPHIC]. (2013) www.socialmediatoday.com/content/ultimate-history-facebook-infographic [accessed May 27, 2020].Google Scholar
Facebook. Company Info. (2020) https://about.fb.com/company-info/ [accessed May 27, 2020].Google Scholar
MacArthur, A. The Real History of Twitter, In Brief – How the Micro-messaging Wars Were Won. (2017) www.lifewire.com/history-of-twitter-3288854 [accessed May 27, 2020].Google Scholar
Henry, Z. Twitter Co-founder Biz Stone on How to Know It’s Time to Make a Big Move. (2017) www.inc.com/magazine/201703/zoe-henry/founders-forum-biz-stone.html [accessed May 27, 2020].Google Scholar
Wolan, C. The Real Story of Twitter. (2011) www.forbes.com/sites/christianwolan/2011/04/14/the-real-story-of-twitter/#1817a87466af [accessed May 27, 2020].Google Scholar
Perez, S. Twitter Officially Expands Its Character Count to 280 Starting Today. (2017) https://techcrunch.com/2017/11/07/twitter-officially-expands-its-character-count-to-280-starting-today/ [accessed May 27, 2020].Google Scholar

Save book to Kindle

To save this book to your Kindle, first ensure [email protected] is added to your Approved Personal Document E-mail List under your Personal Document Settings on the Manage Your Content and Devices page of your Amazon account. Then enter the ‘name’ part of your Kindle email address below. Find out more about saving to your Kindle.

Note you can select to save to either the @free.kindle.com or @kindle.com variations. ‘@free.kindle.com’ emails are free but can only be saved to your device when it is connected to wi-fi. ‘@kindle.com’ emails can be delivered even when you are not connected to wi-fi, but note that service fees apply.

Find out more about the Kindle Personal Document Service.

Available formats
×

Save book to Dropbox

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Dropbox.

Available formats
×

Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

Available formats
×