Digital Entrepreneurship: Management, Systems and Practice

Vincenzo Morabito

doi:10.1017/9781108979917

Digital Entrepreneurship

Management, Systems and Practice

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Korkmaz, H. Ufuk 2024. Girişimci Kavramı ile İlişkili Lisansüstü Doktora Tezlerinin Analizi. Aksaray Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, Vol. 16, Issue. 2, p. 77.

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Vincenzo Morabito, Università Commerciale Luigi Bocconi, Milan

Publisher:: Cambridge University Press
Online publication date:: December 2021
Print publication year:: 2022
Online ISBN:: 9781108979917
DOI:: https://doi.org/10.1017/9781108979917

Subjects:: Entrepreneurship and Innovation, Strategic Management, Management

27.99 (GBP)

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A comprehensive guide to digital entrepreneurship, bridging academic research and industry practice. Morabito provides a strategic overview of the main challenges and trends related to digital entrepreneurship, structured in three parts. Part I focuses on strategy and management issues, guiding readers through the theory and practice of building, implementing and growing new digital ventures and outlining the skills that are necessary for digital entrepreneurs to succeed and lead. Part II focuses on digital business systems, describing the main technological aspects that support and comprise the core infrastructure for digital entrepreneurship, including social media and the Internet of Things. Finally, Part III provides analyses of three core industries in which digital ventures are particularly important: fintech, manufacturing and fashion. Digital Entrepreneurship will appeal to students and researchers in the areas of digital strategy/innovation and information systems management. It will also be of interest to practitioners looking to develop or innovate digital ventures.

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Digital Entrepreneurship

Management, Systems and Practice

This Book has been cited by the following publications. This list is generated based on data provided by Crossref.

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Contents

Digital Entrepreneurship
pp i-ii

Digital Entrepreneurship - Title page
pp iii-iii

Copyright page
pp iv-iv

Contents
pp v-vi

Figures
pp vii-viii

Tables
pp ix-ix

Acknowledgments
pp x-xvii

Abbreviations
pp xviii-xx

Introduction
pp 1-2

Part I - Strategy and Management
pp 3-96

1 - Digital Entrepreneurship and Digital Business
pp 5-27

2 - Digital Entrepreneurship and Innovation
pp 28-50

3 - Digital Entrepreneurship and Digital Marketing
pp 51-73

4 - Digital Entrepreneurship Education and Skills
pp 74-96

Part II - Digital Business Systems
pp 97-180

5 - Digital ICT Challenges for Digital Entrepreneurship
pp 99-120

6 - Digital Entrepreneurship and Social Media
pp 121-134

7 - Digital Entrepreneurship and the Internet of Things (IoT)
pp 135-149

8 - Digital Entrepreneurship and Blockchain
pp 150-180

Part III - Industries
pp 181-238

9 - Fintech
pp 183-199

10 - Manufacturing
pp 200-215

11 - Fashion
pp 216-233

12 - Conclusion
pp 234-238

Index
pp 239-240

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Management, Systems and Practice

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