Book contents
- Behavioral Economics: A History
- Series page
- Behavioral Economics: A History
- Copyright page
- Dedication
- Contents
- Acknowledgments
- Introduction
- 1 Understanding Human Behavior
- 2 The Incorporation of von Neumann and Morgenstern's Behavioral Axioms in Economics and Psychology
- 3 “Measurement Theory in Psychology Is Behavior Theory”
- 4 Kahneman and Tversky
- 5 Incorporating Psychological Experiments in Economics and the Construction of Behavioral Economics
- 6 Building and Defining Behavioral Economics
- Epilogue
- References
- Index
1 - Understanding Human Behavior
Published online by Cambridge University Press: 05 February 2014
- Behavioral Economics: A History
- Series page
- Behavioral Economics: A History
- Copyright page
- Dedication
- Contents
- Acknowledgments
- Introduction
- 1 Understanding Human Behavior
- 2 The Incorporation of von Neumann and Morgenstern's Behavioral Axioms in Economics and Psychology
- 3 “Measurement Theory in Psychology Is Behavior Theory”
- 4 Kahneman and Tversky
- 5 Incorporating Psychological Experiments in Economics and the Construction of Behavioral Economics
- 6 Building and Defining Behavioral Economics
- Epilogue
- References
- Index
Summary
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- Type
- Chapter
- Information
- Behavioral EconomicsA History, pp. 10 - 27Publisher: Cambridge University PressPrint publication year: 2014