This study examines the representation of Jamaican Creole and cultural stereotypes about Jamaicans in the BBC Three sketch Jamaican Countdown, produced for the British show Famalam. The parody, which sharply contrasts with the original intellectual and orderly game show Countdown, employs features of Jamaican Creole for comedic effect. However, it has faced criticism for reinforcing cultural stereotypes about Jamaicans. This article focuses on the linguistic features – phonetic, morphosyntactic and lexical – used in the sketch. Through qualitative methods, it examines these features and investigates how linguistic and visual elements contribute to the portrayal of cultural stereotypes. The results show that Jamaican Countdown introduces complex indexical relationships by enriching the portrayal of Jamaicans in popular culture but also perpetuating stereotypes. The sketch contrasts the original British game show’s formality with a sexualized, unruly Jamaican parody, which exhibits various semiotic resources to both parody and reinforce cultural stereotypes.
