The probability of a business paying various amounts of money for ane-commerce presence ultimately depends on demographic features, experienceswith e-commerce from a buyer's and seller's perspective, technologicalexpertise, and knowledge of e-commerce opportunities and limitations.Estimating functions to assign probabilities associated with the willingnessto pay for an e-commerce presence will assist in forecasting regionallikelihood of certain profiles paying various monetary amounts for ane-commerce presence. In addition, if services are provided at no cost by athird party, value to a society will be maximized by selecting profiles withthe highest willingness to pay.
