We introduce a pointwise variant of the Assouad dimension for measures on metric spaces, and study its properties in relation to the global Assouad dimension. We show that, in general, the value of the pointwise Assouad dimension may differ from the global counterpart, but in many classical cases, the pointwise Assouad dimension exhibits similar exact dimensionality properties as the classical local dimension, namely it equals the global Assouad dimension almost everywhere. We also prove an explicit formula for the Assouad dimension of certain invariant measures with place-dependent probabilities supported on self-conformal sets.
