This chapter investigates the premise and potential benefits of green hydrogen (i.e. extracting hydrogen by using energy generated from renewable sources) for Gulf Cooperation Council (GCC) countries. These countries are currently researching and developing new technologies that will enable them to fulfil their international commitments to reducing carbon emissions and greenhouse gases. The aim of this chapter is to explain how green hydrogen – an energy source that produces environmentally friendly energy – works, the opportunities resulting from its application with regard to net zero emissions, as well as the challenges which may hinder its adoption in the GCC region. In addition to having favourable circumstances for producing green hydrogen, these countries’ vast oil reserves provide the hydrocarbons required to produce this innovative energy source. In this context, the green hydrogen industry’s prospects, constraints, as well as potential impacts on the GCC countries’ ability to meet net zero emissions goals and achieve carbon neutrality are studied.

Chapter 6 constitutes the core proposition of this book, in which the regenerative strategy is explained. Jointly with the theoretical arguments, two main figures capture the main characteristics of this disruptive environmental strategy, which is composed of two main elements: (1) a disruptive technological solution capable of fighting against the climate emergency through pollution reversion, net zero and even net negative emissions, which constitutes the creation of positive environmental externalities; and (2) a new firm purpose, driven by a new ecological, ethical and moral value that we name ‘eco-emotional wealth’, guiding environmental performance and, finally, the achievement of systemic socioecological resilience. To do so, we advocate a new approach to stakeholder management including unconventional and fringe stakeholders, such as communities, governments, global citizenship, the natural environment and future generations, jointly with a new very long-term perspective.