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6 - The Regenerative Strategy

Published online by Cambridge University Press:  28 March 2024

Gregorio Martín-de Castro  and
Javier Amores-Salvadó
Foreword by
Sanjay Sharma
Gregorio Martín-de Castro
Affiliation:
Universidad Complutense, Madrid
Javier Amores-Salvadó
Affiliation:
Universidad Complutense, Madrid
Sanjay Sharma
Affiliation:
University of Vermont
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Summary

Chapter 6 constitutes the core proposition of this book, in which the regenerative strategy is explained. Jointly with the theoretical arguments, two main figures capture the main characteristics of this disruptive environmental strategy, which is composed of two main elements: (1) a disruptive technological solution capable of fighting against the climate emergency through pollution reversion, net zero and even net negative emissions, which constitutes the creation of positive environmental externalities; and (2) a new firm purpose, driven by a new ecological, ethical and moral value that we name ‘eco-emotional wealth’, guiding environmental performance and, finally, the achievement of systemic socioecological resilience. To do so, we advocate a new approach to stakeholder management including unconventional and fringe stakeholders, such as communities, governments, global citizenship, the natural environment and future generations, jointly with a new very long-term perspective.

Keywords

Systemic Socioecological ResilienceEnvironmental PerformanceEco-Emotional WealthFringe StakeholdersDisruptive StrategyNet Zero EmissionsNet Negative EmissionsEnvironmental ExternalityVery Long-Term OrientationFirm Purpose
Type
Chapter
Information
Regenerative Strategies
Exploring New Sustainable Business Models to Face the Climate Emergency
 , pp. 139 - 178
Publisher: Cambridge University Press
Print publication year: 2024

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