The U.S. livestock industry is increasingly faced with pressure to adjust practices in response to societal concerns—specifically related to farm animal welfare. Using best-worst scaling, we determine which practices the U.S. public and cow-calf producers view as the most effective and most practical practices to improve beef cattle welfare. Latent class models are used to understand heterogeneity within and across the public and producers. Fresh, clean feed and water was viewed by most groups as both effective and practical. Furthermore, castrate with pain control and dehorn with pain control were seen as the least effective and practical practices.
