The long tradition of parent education and support in German social welfare provision has recently acquired a new importance. As in the recent expansion of public early childhood education and care, the current emphasis on supporting parents highlights altered definitions of childhood, shifting boundaries between ‘public’ and ‘private’ in parent‒child relations, and new local welfare mixes in service delivery. The article uses a literature review and qualitative interviews with experts, decision makers and service providers: first, to explicate older policy ideas in the new turn to parenting and the strong role being given to model projects for policy reform in the German institutional setting; second, to present recurrent themes in the interviews with professionals working on the ground, such as the new role of childcare centres in accessing parents, ongoing problems of coordination and cooperation in parenting support and issues of evidence and evaluation.
