Agri-food globalization is having a serious adverse impact on small- and medium-sized family farms in the province of Málaga (southern Spain), 43% of which have disappeared over the last 10 years. Short food supply chains (SFSCs) are emerging as a potential option for this type of farm, but as a strategy it is apparently not being implemented strongly enough over the region as a whole. The current case study sought to explore the initiatives carried out by local producers to date in implementing SFSCs throughout the province and to examine, from the standpoint of the production sector, the constraints hindering its development and the strategies currently being adopted with a view to addressing them. The analyses carried out under local producers perspective shows us that although SFSCs are interesting for family farms, in terms of prices, economic profit and social recognition, the abilities and capacities these channels require to producers, jointly with technical, flexibility and time demands, make these channels to be not that successful and attractive. Small producers interested in SFSCs must be aware of the special importance of social linkages and the need to take care of them; as well as of the need of establishing synergies and cooperation with other producers and stakeholders, in order to facilitate the tasks associated and that not every food product suit SFSCs.