Early phases of the design process require designers to select into view elements of the problem that they deem important. This exploration process is commonly referred to as problem framing and is essential to solution generation. There have recently been calls in the literature for more precise representations of framing activity and how individual designers come to negotiate shared frames in team settings. This paper presents a novel research approach to understand design framing activity using a system thinking lens. Systems thinking is the way that we understand a system’s components and the interrelations to create interventions, which can be used to move the system outcomes in a more favorable direction. The proposed approach is based on the observation that systems as mental representations of the problem bear some similarity to frames as collections of concepts implicit in the designer’s cognition. Systems mapping – a common visualization tool used to facilitate systems thinking – could then be used to model external representations of framing, made explicit through speech, and sketches. We thus adapt systems mapping to develop a coding scheme to analyze verbal protocols of design activity to retrospectively represent framing activity. The coding scheme is applied on two distinct datasets. The resulting system maps are analyzed to highlight team problem frames, individual contributions, and how the framing activity evolves over time. This approach is well suited to visualize the framing activity that occurs in open-ended problem contexts, where designers are more focused on problem finding and analysis rather than concept generation and detailed design. Several future research avenues for which this approach could be used or extended, including using new computational methods, are presented.

Antenatal care (ANC) and facility delivery are essential maternal health services, but uptake remains low in north-western Nigeria. This study aimed to assess the psychosocial influences on pregnancy and childbirth behaviours in Nigeria. Data were from a cross-sectional population-based survey of randomly sampled women with a child under 2 years conducted in Kebbi, Sokoto and Zamfara states of north-western Nigeria in September 2019. Women were asked about their maternal health behaviours during their last pregnancy. Psychosocial metrics were developed using the Ideation Model of Strategic Communication and Behaviour Change. Predicted probabilities for visiting ANC four or more times (ANC4+) and giving birth in a facility were derived using mixed-effects logistic regression models adjusted for ideational and socio-demographic variables. Among the 3039 sample women, 23.6% (95% CI: 18.0–30.3%) attended ANC4+ times and 15.5% (95% CI: 11.8–20.1%) gave birth in a facility. Among women who did not attend ANC4+ times or have a facility-based delivery during their last pregnancy, the most commonly cited reasons for non-use were lack of perceived need (42% and 67%, respectively) and spousal opposition (25% and 27%, respectively). Women who knew any ANC benefit or the recommended number of ANC visits were 3.2 and 2.1 times more likely to attend ANC4+ times, respectively. Women who held positive views about health facilities for childbirth had 1.2 and 2.6 times higher likelihood of attending ANC4+ times and having a facility delivery, respectively, while women who believed ANC was only for sickness or pregnancy complications had a 17% lower likelihood of attending ANC4+ times. Self-efficacy and supportive spousal influence were also significantly associated with both outcomes. To improve pregnancy and childbirth practices in north-western Nigeria, Social and Behavioural Change programmes could address a range of psychosocial factors across cognitive, emotional and social domains which have been found in this study to be significantly associated with pregnancy and childbirth behaviours: raising knowledge and dispelling myths, building women’s confidence to access services, engaging spousal support in decision-making and improving perceived (and actual) maternal health services quality.

In product design engineering (PDE), ideation involves the generation of technical behaviours and physical structures to address specific functional requirements. This differs from generic creative ideation tasks, which emphasise functional and technical considerations less. To advance knowledge about the neural basis of PDE ideation, we present the first fMRI study on professional product design engineers practising in industry. We aimed to explore brain activation during ideation, and compare activation in open-ended and constrained tasks. Imagery manipulation tasks were contrasted with ideation tasks in a sample of 29 PDE professionals. The key findings were: (1) PDE ideation is associated with greater activity in left cingulate gyrus; (2) there were no significant differences between open-ended and constrained tasks; and (3) a preliminary association with activity in the right superior temporal gyrus was also observed. The results are consistent with existing fMRI work on generic creative ideation, suggesting that PDE ideation may share a number of similarities at the neural level. Future work includes: functional connectivity analysis of open-ended and constrained ideation to further investigate potential differences; investigating the effects of aspects of design expertise/training on processing; and the use of novelty measures directly linked to the designer’s internal processing in fMRI analysis.

This paper presents an exercise on theory building to characterise design ideation. It starts by examining how early ideas are defined and evaluated in the literature. An essentialist view is identified that explains the creativity of a final design solution by the creative qualities of early ideas attributed by external judges. Criteria for a theory of ideation that does not rely on the primacy of essence are enumerated. Advanced professional practice is examined to understand evaluation of early ideas ‘in the wild’. Accretion is then introduced as an analogical model to imaginatively drive definitions and conjectures about idea formation in the co-evolution of problem and design spaces. Vignettes from ideation episodes are used to illustrate an accretion theory of ideation. An accretion theory supports new ways to think about ideation as a complex formation process where creative solutions emerge from the synthesis of a multitude of fragmentary and partial ideas – or ‘ideasimals’. An accretion theory of ideation helps to explain the creative value of a final design solution without relying on early ideas having a creative essence, because the creativity of a solution is viewed as emergent rather than present in early versions. An accretion lens is used to suggest new ideation metrics to study the qualities of idea fragments and the process of idea formation. Definitions and relevant assessment regimes for different stages of ideation are discussed. The paper concludes with a discussion on entailments of an accretion theory and next steps for this theory building enterprise.

The ability to successfully conduct radical innovations is mandatory for mature industrial companies that want to remain competitive in the global market. This ability relies on several ingredients, namely: (1) the structuring of the innovation process; (2) managerial principles; (3) methodological tools; (4) the presence of a culture of innovation. This paper reports about the impact of applying the User eXperience-Fuzzy Front End (UX-FFE) model, which brings together the systemic innovation process with the social, economical, and methodological aspects on the outcomes of the innovation process. Firstly, it appears that the operational performance of the upstream innovation process relies on the quality of the social context, intrinsic to the group of co-creators, corresponding to the reported perceived experience. Secondly, the UX-FFE model application, therefore, allows optimizing the upstream innovation process performance. Indeed, we argue that the evaluation of the co-creators perceived experience brings new opportunities to optimize the operational performance of the upstream innovation process. The first part of this paper presents deeper a theoretical model, named UX-FFE, which combines a UX approach with an upstream innovation process (FFE). The main interest of this UX-FFE model is that it allows evaluating the social aspect of the upstream innovation process, which may be detrimental to the success of radical innovation projects in mature companies. The second part presents the results of previous experiments that validated the model. The results allow the design of an instrument dedicated to the evaluation of the user experience of co-creators in the ideation stage. Finally, the third part reports about the experimentation of the UX-FFE in a mature company. Results present the impact of the co-creators' experience on the performance of radical innovation projects.

The decisions made during the early stages of a design process have a huge impact on a product. Owing to the explosion of preliminary ideas, however, designers easily lose track of important ideas and significant information and end up being buried in a pile of plain words. Failing to locate an idea in the context of idea generation makes it difficult to generate new ideas or take optimized decisions. In this study, the authors propose the term map approach to provide a complete bird's eye view of all ideas, which is a higher-dimension graphical representation that helps in inspiring ideas and making decisions among design team members. A software application named CoStorm is developed. Through the case study of the cash-flattener module, which is a crucial component of an automated teller machine, this method is found to contribute in facilitating the ideation and decision-making progress.

Traditionally, design opportunities and directions are conceived based on expertise, intuition, or time-consuming user studies and marketing research at the fuzzy front end of the design process. Herein, we propose the use of the total technology space map (TSM) as a visual ideation aid for rapidly conceiving high-level design opportunities. The map is comprised of various technology domains positioned according to knowledge proximity, which is measured based on a large quantity of patent data. It provides a systematic picture of the total technology space to enable stimulated ideation beyond the designer's knowledge. Designers can browse the map and navigate various technologies to conceive new design opportunities that relate different technologies across the space. We demonstrate the process of using TSM as a rapid ideation aid and then analyze its applications in two experiments to show its effectiveness and limitations. Furthermore, we have developed a cloud-based system for computer-aided ideation, that is, InnoGPS, to integrate interactive map browsing for conceiving high-level design opportunities with domain-specific patent retrieval for stimulating concrete technical concepts, and to potentially embed machine-learning and artificial intelligence in the map-aided ideation process.

Analogy is a core cognition process used to produce inferences as well as new ideas using previous knowledge and experience. Ontology is a formal representation of a set of domain concepts and their relationships. The use of analogy and ontology in design activities to support design creativity have previously been explored. This paper explores an approach to construct ontologies with sufficient richness and coverage to support reasoning over real-world datasets for prompting creative idea generation. This approach has been implemented into a computational tool for assisting designers in generating creative ideas during the early stages of design. The tool, called “the Retriever”, has been developed based on ontology by embracing the aspects of analogical reasoning. A case study has indicated that the tool can be effective and useful for idea generation. The results have indicated that the tool, in its current formulation, can significantly improve the fluency and flexibility of idea generation and the usefulness of ideas, as well as slightly increase the originality of ideas, for the case study concerned.

Archetype in Greek means an original basis that prevails in all later forms. In the field of design, types and archetypes have been used as analytical tools; unfortunately, they have not been perceived as promising prospects in the search for creative ideas, and the dynamic transformative quality embedded in archetypes has not been fully utilized in the ideation process. This research is an exploration of re-establishing the value of implementing archetypes as generative abstractions in the initial phase of the ideation process. The fundamental structure of archetypes was redefined based on the dual structure of a core signal and a peripheral, and an interactive genetic algorithm (IGA) was implemented to visualize the transformative quality embedded in archetypes. In order to emphasize the experiential property of archetypes, the proposed system was designed to offer users the opportunity to view their exploration in a virtual environment (VE). Emphasis was placed on the artful use of technology in the pre-logical stage of the ideation process based on the theory of archetypes. This paper reports on the results from the experiment based on six museum archetypes focusing on (1) the system’s generative quality; (2) the synthesis $+$ evolution function; and (3) VE integration.

Innovation Engineering (IE) is an educational training program that presents tools and advice on product innovation in three main categories: Create, idea generation; Communicate, communicating ideas; and Commercialize, selecting ideas to invest in further. The concepts taught in IE include common suggestions for early-stage product innovation. This paper addresses a challenge of implementing the IE program, specifically that it does not provide peer-reviewed sources or adequate data to substantiate its approach. This lack of substantiation limits effective implementation at companies. This paper also takes a step in examining IE’s claims that it is ‘a new science’ and a ‘new field of academic study’, a topic motivated by the Design Science Journal’s aim to serve as the archival venue of science-based design knowledge across multiple disciplines. This paper provides a compilation of academic literature that has tested the tools and advice espoused by IE. Almost all included papers contain test-versus-control experimental evidence. A mix of supporting and refuting evidence was found. Overall, the work provides a useful compilation of evidence-of-effectiveness related to common innovation and design practices that spans different design stages and is applicable for multiple disciplines and industries. This evidence comes from a variety of sources, including design, engineering education, psychology, marketing, and management. The work can also serve as an approach to evaluate overarching approaches to design in general, specifically, testing the foundations by vetting related test-versus-control experimental studies.

The goal of the work reported in this paper is to use automated, combinatorial synthesis to generate alternative solutions to be used as stimuli by designers for ideation. FuncSION, a computational synthesis tool that can automatically synthesize solution concepts for mechanical devices by combining building blocks from a library, is used for this purpose. The objectives of FuncSION are to help generate a variety of functional requirements for a given problem and a variety of concepts to fulfill these functions. A distinctive feature of FuncSION is its focus on automated generation of spatial configurations, an aspect rarely addressed by other computational synthesis programs. This paper provides an overview of FuncSION in terms of representation of design problems, representation of building blocks, and rules with which building blocks are combined to generate concepts at three levels of abstraction: topological, spatial, and physical. The paper then provides a detailed account of evaluating FuncSION for its effectiveness in providing stimuli for enhanced ideation.