Qualitative interviews of farmers were carried out as part of a project focusing on developing animal welfare assessment systems (AWASs) in dairy, pig and mink production systems (26 farms in total). The aims of the interviews were to investigate farmers’ perceptions and experience of how an AWAS worked, and to explore their expectations for future use of AWASs. All interviews were taped, transcribed and analysed using a grounded-theory approach. The importance of different elements of the AWAS differed between farmers, and between farmers and the AWAS project implementation group. More direct associations between welfare assessment and production results (and other ‘common measures ‘) were requested by farmers. The whole AWAS ‘package’ was viewed as being too complex and expensive for most farmers, particularly as it involved multiple assessments over time. A range of themes emerged from the analysis. One of these, here referred to as ‘us and them’, is explored and discussed in this paper. Farmers were concerned that the AWAS could be used negatively in relation to consumers and political decisions, and they underlined that if the AWAS was to be used as a decision support tool (ie a system to assist them in making decisions about improvements in their herds and to guide their initiatives and improvements), it should include dialogue and details of local farm conditions. Qualitative interviews were found to provide valuable insight into farmers’ perceptions and expectations of animal welfare assessment methods.

Conservation practices in agricultural landscapes can greatly mitigate biodiversity loss. However, agricultural landscapes are embedded in complex, social-ecological systems and therefore require a strong social-ecological approach for effective conservation measures. The Galapagos Islands are globally recognized for their high levels of biodiversity. Nevertheless, in recent years, Galapagos landbirds have suffered rapid declines, specifically in the agricultural zone. Our study is the first to examine the farmers’ perception of landbirds in the agricultural zone of Santa Cruz, Galapagos Islands. We conducted semi-structured interviews with 38 farmers to characterize the relationship between farmers and landbirds including how landbirds affect farmers and farmers’ perceptions of landbirds. The interviewed farmers managed a diverse array of farm types including coffee in agroforestry settings (23.7%), small-scale fruit and vegetable (60.5%) and livestock production (15.8%). We found that 86.9% of farmers had a positive or neutral perception of birds despite 52.6% of farmers finding finches bothersome. The most common techniques farmers employed to deter birds were putting out food and water, using nets to protect seedbeds and crops and using protective tubes around young plants. Our results suggest a positive potential for future conservation work targeted on farmland biodiversity. Future conservation projects should also address disservices and the mitigation of crop raiding by landbirds, the uninformed use of pesticides and other pest issues such as ants and rats.