Political objects, like national flags, arouse emotions even when they are subliminal stimuli. Through two experiments that show subliminal stimuli to the subjects, this article analyzes if those emotions are positive or negative ones—that is to say, if they enhance an inclusive reaction or an excluding one. Besides, the article compares the intensity of the flag’s emotional effect with that of the emoticons, which are figures intended to represent emotional reactions or states. Findings confirm that the Spanish flag, as a subliminal stimulus, influences the opinions of the participants. However, it has had a lower effect than that obtained in previous, similar experiments. Emoticons produce a much more intense type of response than flags. The experiments (n = 85; n = 126) enlarge the knowledge about the emotional effects of political objects of nonconscious perception. Besides, we present an original methodological contribution: the use of emoticons to alter political views.

The study of emoticon use in text communication is in its early stages (Aragon, Feldman, Chen & Kroll, 2014), with even less known about how emoticons function in multilingual environments. We describe a preliminary longitudinal analysis of text communication in an online bilingual scientific work environment and demonstrate how patterns of emoticon use constitute a novel yet systematic nonverbal aspect of communication. Specifically, coordination over bilingual speakers entails reductions in emoticon diversity over time that are greater for those who communicate in their L2 than in their L1. An analogous but weaker pattern is evident for lexical diversity in L2 but not L1. We hypothesize that reductions in emoticon diversity in the L2 are likely to reflect social contributions to alignment rather than purely proficiency.