Diversity policies have become a common element of public policy-making in Europe. At the European, national, regional and local levels, efforts are made to meet demands arising from a growing socio-cultural diversity and to ensure more equal participation of disadvantaged groups. And yet, little is known about the reception of such policies among the general public. This article addresses this gap. Based on an original and representative survey conducted in German cities, we examine the extent and structure of popular support for a range of diversity policies. Our results demonstrate that the German urban population altogether supports diversity policies, although unevenly across policy items. Somewhat surprisingly, it is not membership in groups expected to benefit from a diversity policy that mainly drives supportive attitudes, but general views on social equality and intergroup contact.