The essay aims at discussing visual arts and gender issues, with specific reference to models for female empowerment by means of aesthetic paradigm shifts. These took place thanks to pioneering video artists in the 1990s and were then upheld by new millennium music pop stars in highly influential videoclips. I argue that videos by artists such as Pipilotti Rist, Cheryl Donegan, Mona Hatoum, Andrea Fraser, and Susan Hiller matter today for how they tackled gender issues by means of the moving image, especially by challenging the male gaze and creating gender specific perspectives long before women could claim a similar influence on the television business and in the movie industry. They offered ground-breaking strategies in visual representation and video narratives of considerable impact since they were later adopted in public life, particularly through female pop stars’ aesthetic transfer into music videoclips, such as with Beyoncé. In this regard, I observe how art historical references are applied in recent videoclips to challenge the male gaze, letting a threefold strategy emerge: thematic reprise, iconographic substitution, and aesthetic transposition.

This article deals with the relevance of video art and filmic techniques for the phenomenological method by thematizing how slow-motion scenes can be used in the analysis of gestures. Drawing on Edmund Husserl's theory of image consciousness, I argue that while, for the empirical researcher, slow motion is a non-analogizing moment that helps the researcher observe the positional image subject, for the phenomenologist, it depicts a different, neutralized image subject that serves as an initial example. This approach leads to further insights revealing a specific form of disappointment of our passively constituted patterns of anticipation concerning the pace of gestural interaction.

In this article, I specify and historicize the modes of communication that were at play among practitioners of contact improvisation+ and between the dancers and their audiences throughout the 1970s and into the early 1980s. I argue that contact improvisation's turn away from dance as a performed visual medium and toward the tactile experience of the participants exceeds a phenomenological reading and instead needs to be considered in light of anarchist theories of mutual assistance in which group behavior supports individual development. At the same time, however, Steve Paxton, the founder of the form, became concerned precisely with its opacity for an audience. I locate this ambivalent engagement with the performance of a participatory action in the edited video recordings that Paxton made together with Lisa Nelson, Nancy Stark Smith, and Steve Christiansen. These mediated videos, aligned with the rise of video art, paradoxically aim to spark a stronger connection than Paxton thought was possible during the live demonstrations of the form.