It is widely agreed that the focus of love is ‘the beloved herself’—but what does this actually mean? Implicit in J. David Velleman’s view of love is the intriguing suggestion that to have ‘the beloved herself’ as the focus of love is to respond to her essence. However, Velleman understands the beloved’s essence to amount to the universal quality of personhood, with the result that the beloved’s particularity becomes marginalized in his account. I therefore suggest an alternative. Based on Søren Kierkegaard’s analysis of the self, I demonstrate that the beloved being ‘herself’ is determined by a quality—selfhood—that is both essential and particular to her. To have as the focus of love ‘the beloved herself,’ I claim, is to respond to this quality, which is to respond to her individual essence.

This article builds on David Velleman’s recent work on moral relativism to argue that Kant’s account of moral judgement is best read in a contextualist manner. More specifically, I argue that while for Kant the form of moral judgement is invariant, substantive moral judgements are nonetheless context-dependent. The same form of moral willing can give rise to divergent substantive judgements. To some limited extent, Kantian contextualism is a development out of Rawlsian constructivism. Yet while for constructivists the primary concern is with the derivation of generally valid principles of morality, Velleman’s Kant-inspired form of moral relativism demonstrates the indispensability to a Kantian approach of indexical reasons for action. I argue in turn that Velleman’s focus on the indexical nature of reasons for action must be supplemented by an account of agential reflexivity. The latter divides Kantian contextualism from Kantian relativism.