Managing and reusing knowledge in architecture, engineering,
and construction firms can lead to greater competitive advantage,
improved designs, and more effective management of constructed
facilities. However, reuse often fails because knowledge is
not captured; it is captured out of context, rendering it not
reusable; or there are no formal mechanisms for finding and
retrieving reusable knowledge. This paper presents ongoing research
on design knowledge reuse that introduces the notion of knowledge
in context from a corporate perspective. We argue that in order
for knowledge to be reusable, the user should be able to see
the rich context in which this knowledge was originally created
and interact with it. We call a repository of such knowledge
in context the corporate memory. We describe empirical observations
of designers reusing knowledge from their personal design
experiences. Based on these observations, we formalize two key
activities in the process of knowledge reuse from a corporate
repository: finding reusable items and understanding these items
in context. We formalize six degrees of exploration that lead
to understanding. We describe a prototype system, CoMem, that
supports these activities. CoMem is distinguished from the
document-centric state of practice solutions by its approach
of “overview first, zoom and filter, and then details
on demand.” In order to accomplish this approach we propose
three metaphors: corporate map, fisheye lens, and storyteller.
These metaphors and their implementation in CoMem are illustrated
using an industry scenario.