As animal industry and animal advocacy groups debate how farm animals should be treated, little research has focused on the attitudes of consumers in the United States. This study utilises results of a representative telephone survey to measure consumer attitudes towards farm animal welfare, and investigates how these attitudes vary across individuals. The survey finds that consumers desire high standards of animal care, even if it raises food prices and involves government regulation. Support is particularly strong from females, Democrats, and residents of the Northeastern United States. To provide high standards of animal care, consumers as a whole perceive allowing animals to exhibit natural behaviours and exercise outdoors to be more important than protection from other animals, shelter, socialisation, and comfortable bedding. Consumers vary in their perceptions though, and are divided into three classes: Naturalists, Price Seekers, and Basic Welfarists. Naturalists place great importance on allowing animals to exhibit natural behaviours and exercise outdoors, and comprise 46% of the sample. Price Seekers, comprising 14% of the sample, are primarily concerned with low prices. Basic Welfarists make up 40% of the respondents, and value animal welfare but perceive it can be achieved by simply providing food, water, and treatment for injury and disease. This last group perceives amenities, such as access to outdoors and ability to exhibit natural behaviours, unimportant for the well-being of farm animals.

This article argues that banks should adopt animal welfare policies in the light of the growing acceptance of the need for ‘responsible banking’, which incorporates environmental, social, and governance analysis into credit risk and due diligence processes. The responsibility of banks for animal welfare is underscored by the drive towards greater investment in animal agribusiness, and the vicious cycle through which animal agribusiness can both contribute to, and be impacted by, climate disruption. The article evaluates, through a desktop review, how leading Australian retail banks and agribusiness lenders are addressing animal welfare and climate disruption in animal agribusiness lending. We find that although most banks have made a commitment to animal welfare and climate policies, these often amount to little more than greenwashing. We call for an ecosystem of industry, regulatory, and civil society action to address this danger.