Skip to main content Accessibility help

We use cookies to distinguish you from other users and to provide you with a better experience on our websites. Close this message to accept cookies or find out how to manage your cookie settings.

Close cookie message
×
  1. Home
  2. Search

Refine search

Refine search

Access:
Content type:
Publication date:
Apply   From and To filters
Subject: Show more
Journals Show more
Publishers: Show more
Societies Show more
Series: Show more
Collections: Show more

Actions for selected content:

Select all | Deselect all
  • View selected items
  • Export citations
  • Download PDF (zip)
  • Save to Kindle
  • Save to Dropbox
  • Save to Google Drive

Save Search

You can save your searches here and later view and run them again in "My saved searches".

Please provide a title, maximum of 40 characters.
Cancel
×

1 results

  • 6 - The Regenerative Strategy

  • Gregorio Martín-de Castro, Universidad Complutense, Madrid, Javier Amores-Salvadó, Universidad Complutense, Madrid
  • Foreword by Sanjay Sharma, University of Vermont
  • Book:
    Regenerative Strategies
    Published online:
    28 March 2024
    Print publication:
    04 April 2024, pp 139-178

  • Summary

    Chapter 6 constitutes the core proposition of this book, in which the regenerative strategy is explained. Jointly with the theoretical arguments, two main figures capture the main characteristics of this disruptive environmental strategy, which is composed of two main elements: (1) a disruptive technological solution capable of fighting against the climate emergency through pollution reversion, net zero and even net negative emissions, which constitutes the creation of positive environmental externalities; and (2) a new firm purpose, driven by a new ecological, ethical and moral value that we name ‘eco-emotional wealth’, guiding environmental performance and, finally, the achievement of systemic socioecological resilience. To do so, we advocate a new approach to stakeholder management including unconventional and fringe stakeholders, such as communities, governments, global citizenship, the natural environment and future generations, jointly with a new very long-term perspective.