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Big data in the new media environment
Published online by Cambridge University Press: 26 February 2014
Abstract
Bentley et al. argue for the social scientific contextualization of “big data” by proposing a four-quadrant model. We suggest extensions of the east–west (i.e., socially motivated versus independently motivated) decision-making dimension in light of findings from social psychology and neuroscience. We outline a method that leverages linguistic tools to connect insights across fields that address the individuals underlying big-data media streams.
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- Copyright © Cambridge University Press 2014
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Big data in the new media environment
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